Unlock the secrets to captivating your audience with potent social media strategies as Blake Roubos, from Drone Hub Media, joins us to dissect the transformation of content creation in the real estate realm. This episode promises to arm you with the savvy needed to thrive in the digital landscape, as we traverse the shift from cinematic grandeur to the raw authenticity that now reigns supreme on platforms like Instagram and TikTok. Blake's wealth of experience brings to light the nuances of algorithmic favoritism, the magnetic draw of punchy edits, and the strategic use of vertical video formats to snag the attention of potential buyers and followers alike.
Prepare to be enthralled by the tale of a $10 million New York townhouse and its journey to viral fame, a narrative that underscores the sheer power of innovative social media content in luxury real estate. Delving into the essence of engagement, we reveal the critical opening moments that make or break viewer retention, alongside the intriguing balance of watch time versus viewership percentage. This episode isn't about the glitz of the agent; it's about the allure of the content that can make a property an overnight sensation.
Lastly, we invite you into our personal world as we recount travel escapades and culinary favorites, from Chicago's hidden gems to a historic French chateau amidst the pandemic. This episode is a blend of strategy and story, with tips on how to use your personal voiceover to connect with your audience and why consistency in your narrative can elevate your brand. Join us for a journey across continents and through the art of content strategy that's as much about authenticity as it is about luxury listings and influencer marketing.
Unlock the secrets to captivating your audience with potent social media strategies as Blake Roubos, from Drone Hub Media, joins us to dissect the transformation of content creation in the real estate realm. This episode promises to arm you with the savvy needed to thrive in the digital landscape, as we traverse the shift from cinematic grandeur to the raw authenticity that now reigns supreme on platforms like Instagram and TikTok. Blake's wealth of experience brings to light the nuances of algorithmic favoritism, the magnetic draw of punchy edits, and the strategic use of vertical video formats to snag the attention of potential buyers and followers alike.
Prepare to be enthralled by the tale of a $10 million New York townhouse and its journey to viral fame, a narrative that underscores the sheer power of innovative social media content in luxury real estate. Delving into the essence of engagement, we reveal the critical opening moments that make or break viewer retention, alongside the intriguing balance of watch time versus viewership percentage. This episode isn't about the glitz of the agent; it's about the allure of the content that can make a property an overnight sensation.
Lastly, we invite you into our personal world as we recount travel escapades and culinary favorites, from Chicago's hidden gems to a historic French chateau amidst the pandemic. This episode is a blend of strategy and story, with tips on how to use your personal voiceover to connect with your audience and why consistency in your narrative can elevate your brand. Join us for a journey across continents and through the art of content strategy that's as much about authenticity as it is about luxury listings and influencer marketing.
So when you post a video on Instagram, instagram tests the video initially with your followers. So you'll notice like the first X amount of followers it'll be like 95% of the viewers are your following and then 5% are the non-following. So like very little people outside of your following you're seeing it. But if people react really well to it from your following, then Instagram starts to push it onto your non-followers and a lot of times you can expedite that process by just having a lot of your followers share it with non-followers.
Speaker 1:So if you get a bunch of shares early, that's like the best thing you could have for your video.
Speaker 2:What's the five Ps? Do you remember it?
Speaker 1:Proper preparation prevents poor performance.
Speaker 2:There you go. It doesn't matter how much money we get, if we don't close, it's no money right? So no, close is no money. I'm everything that I am because of my dad's death, and I wouldn't be as successful without his death. All right, welcome to the Jason Theory season three, episode four. We are joined with one of the first season guests from two years ago, and that's kind of crazy. It's been two years, but we are here with Blake, the owner operator of Drone Hub Media, and it's great to have you back.
Speaker 1:Thank you, Jason. It's great to be here. I don't know if you're talking down that I'm not supposed to talk about you?
Speaker 2:that no. So a lot has changed since. For two years, you guys have just really blown up. You've turned into not only a filming company but now dealing with reels, monitoring and upkeeping people's Instagram accounts, gathering, helping people go viral, including your outreach and the agents' outreach. And just give us a little bit of a synopsis since our first podcast, which was the number one podcast, until the number one downloaded podcast was Blake's, until last year, we started talking about commercial real estate with somebody during a really weird time and I think it was the sex room talk. Oh yeah, that gets you going. Yeah, so we'll make up some pretend sex room. Get you back up to number one.
Speaker 2:OK, nice, lots of double down so what's changed in the last couple of years?
Speaker 1:So the last, even two years I was it like probably two years ago the entire content space in general has shifted from this longer format drawn out cinematic style to very punchy, very snappy social media edits. The contents also shifted from horizontal to vertical. I think last time when we were talking, that was sort of something that we were exploring, but especially in the last year that's been sort of our main priority. So now, instead of these beautiful cinematic videos, which we still do, sometimes it's these punchy, quick kind of reels that hook you in, keep your attention for 30 seconds and then the viewer can scroll on to the next reel. So that's sort of where it's become most prominent, I guess.
Speaker 2:Yeah, I will tell you. To get back to both of those, I love the punchy content for social media, for caning views and just bringing people into your content and basically on your page. But I will tell you that at least once a month, when someone buys something, I will tell you they watch the full video and tell me that they watch the full video.
Speaker 2:So, even though it may not be sexy in terms of social media, no, it works for sure For the buyers they're watching the four or five minute video several times before they even come and see a place of mind, because they tell me Well, you know, when you're in the process of buying a home you're like house obsessed.
Speaker 1:You're probably sitting at home on your computer every night looking what's on the market and when you see something you really like, I just feel like there's an innate ability to just obsessively watch it over and over again. So the longer format stuff you're doing I think is super important for actually getting a buyer to commit and getting people excited about the home. And then the social media stuff is just to get more eyeballs on a larger scale.
Speaker 2:Yeah, I agree with you. I'm trying to remember the first time where you pulled out your phone and you're like I think the first green content you're talking about was over on Belden on 351. And remember we did the birds nest and it did really well and you're like, oh, this is oh yeah.
Speaker 1:That did really well.
Speaker 2:Yeah, I think that's the first time with me where we're like, hey, let's start doing this type of content too, which really did well.
Speaker 1:Yeah, I think that video had a few hundred thousand views and yeah, it was just very snappy, very quick. I think people now are almost into more unique homes I would say Some of the big super crazy stuff so people are desensitized to it a little bit. Versus that was a really cool loft space that your average person could be like. Oh, that's attainable, right. Yeah, so I think it captured a larger audience because of that.
Speaker 2:Do you when you have people come to you because people call me all the time and ask me not really coaching, but how do you get on video? How do you do this? How do you do this? When people call you up and they're like I've never done this? How do you walk them through the process in terms of like, hey, this is what we're going to do, this is what you need to do, and these are things that this has been like. How do you get somebody out of that shell If someone's looking to call you up and say, ok, I'm ready to add video content to what I'm doing?
Speaker 1:Well, you almost like, while you're filming a new client, you're also coaching them. You're getting them to pronounce things a certain way. You're getting them to like be overly energized and almost act more excited than they might actually be. And not energy, yeah, exactly More. I'm always like literally like do that again, but more energy, and so you're coaching them Over time. Like people get better, just like anything. Like you're obviously a natural. Now you do tons of video content. It's second nature to you, but for a new person, I mean, it can be a little scary. What's nice, though, is like a lot of the reels are cut so quick, so you're just looking for those like one sentences as you go along, and you can just kind of repeat them as many times as you want until you feel like OK, like that's going to be a good little segment for the Instagram video.
Speaker 2:What have you seen Like so a lot of stuff that I'm reading now is that this manicure type of content is starting to not do as well as raw content. Yeah, like, do you guys see yourself starting to kind of less manicure your stuff and get into more raw stuff?
Speaker 1:Yeah, so is this kind of interesting? But the NFL did a study last year where they compared the performance of their cinematic content. That was shot like just by filmmakers on the sidelines at games and then like kind of organic iPhone footage, and the iPhone footage outperformed the cinematic stuff by like 10 times. So now you see the NFL hiring videographers to walk around the sidelines with iPhones, which is kind of crazy. But I think just the format of that, like in Instagram, feels organic. It doesn't feel like you're getting it. It's like almost like you're not being pushed ads or pushed something that they're trying to sell. It just feels like someone out there randomly kind of created this content and I think that's become like more easy to follow and more easy to watch because it feels very real.
Speaker 2:It almost feels like that organic content does well, because the person feels like that could be them on the stands.
Speaker 1:Yeah, we call it like POV, so point of view OK, and essentially you're kind of replicating what the viewer would actually be seeing and so like even with some of our real estate content now we're like literally handheld iPhone walking through a home in the point of view of the person who's filming it and then you almost feel like it's you. That's kind of walking through this space. It's not even as smooth. It's like a little bit choppier edited. You're almost intentionally like removing the smoothness and the professionalism of like really good cinematography from the content. So it's really weird how that's like swiddling it was interesting.
Speaker 2:There was a kind of what you're talking about. There was a couple of half court shots this weekend that ended big games for grammar school kids and one of my friends was there and videoed it. Like am the stands and seeing the reaction of the people from an iPhone or whatever phone he had. Yep, and watching the game from like his eyes was so much more dramatic for me than if it was an ESPN camera that was up just in filming. Oh yeah, you felt like You're in the crowd. You're in the crowd.
Speaker 1:Yeah, and a lot of DJs now are using just like. They'll have something where you can upload your footage that you took of the show, like just anyone that went to see a DJ to like a website, and then they're just using all those clips on their social media instead of like the really well shot cinematic like version of the concert. Yeah, so it's just. I think it's just. That's just, in general, how everything's gone, but it really works. It works really well within the real estate space as well.
Speaker 2:In terms of this filming, when you're going, and you're filming all of these homes. Now, what are the main things that you're concentrating on when you're at these homes? Is it what makes these houses unique? Is it the bedrooms, is the bathrooms, the kitchen? Like when you're saying, hey, listen, you got this house, you hired me. This is what is going to go viral. This is what's going to bring people to your space and really get the word out about your new home. What are the spots that you're trying to focus in on?
Speaker 1:Yeah, so you're always looking for something that's very unique or very different, or maybe something that's going to cause someone to comment. So anytime you can get a comment or a share, that's like the most important thing for the algorithm. A lot of times we're looking for I don't know, like just random stuff. Like we just shot one that had like a glass elevator, so we made sure that was like a preference in the video. The space in general is really important A lot of times. If there's like a really crazy view, that we'll focus in on that. Sometimes you can post an iPhone clip of just the view alone and it'll do way better than like a fully edited video of the actual place. So there's like a million things you can be doing. But usually we try to hone in on like two or three unique things and then kind of fill it in with some connecting clips of maybe some of the main spaces so that you at least get a sense of the home. So that's kind of what we've been doing.
Speaker 2:Do you think if you've seen, like you know, I know you hit on it and you want to start doing more of that raw, authentic in the iPhone? Do you see, like, when you guys do post or you guys do collab, are you primarily collabing on stuff that's from the phone that's a little bit more raw than the big, older videos that you would do?
Speaker 1:Well, for one, everything that we've posted on our social media in the last year and a half has only been shot on an iPhone. So iPhone with drone, so we haven't shot like anything that's shot on our high end cameras. Like we don't. That doesn't make it to our Instagram ever. Usually that's better formatted for YouTube or some other things like that. But yeah, we're trying to, we're trying to collab a lot with agents, but then we're also trying to run the content without being collabed as well, because the only real way to get a lot of followers is to have something go viral uncollabbed, because in the feed once you're collabed with somebody, it takes away that follow button. So if your contents, if it says like Drone Hub and Club Astratum, there's no follow button.
Speaker 1:But if it just says Drone Hub, there's a follow button. So most people that follow you are going to randomly see your reel in their feed. They're going to click follow and they're going to go to the next reel without actually visiting your Instagram profile. So you want to try to balance it out between collabing with people but then also having enough well performing content on your own to kind of grow that way.
Speaker 2:So when you guys partner up with an agent and handle their page also, you've got the reels, you've got the video, you've got green content, which is basically them talking about certain stuff in a house how do you get these people who are, for lack of a better word, are kind of crutching on you, how do you get them to go do supplement stuff on their own Right? Because I think, I think you want to bring in a little bit of your I Know not when I say your personality, not drone humps, but but I think these agents need to bring in a little bit more of their Personality and I think sometimes they're just leaning on a thousand reels were it's. You got to bring in some of your own.
Speaker 1:Yeah, I mean I'm most of the clients we work with. We're just posting all stuff that we've shot yeah so I do know that some clients are pretty proactive and we'll take their footage and kind of rework it a little bit or use it as story posts and stuff like that.
Speaker 2:But we stick to like purely reels and essentially Just stuff that we coach them to say listen, you need to do some stuff on your own also, not just cutting your stuff up, but a couple videos here and there.
Speaker 1:We try to, but, like it's just, they're either people that want to do it or they don't. Like it's really hard, as you know, it's really hard to force somebody to make content when they don't want to or don't have the time to. So they most clients rely on us just to do everything. Just do everything, yeah, and that's fine.
Speaker 2:Like that works great, because yeah, I know that we like are there.
Speaker 1:We like to control the account and we like to control Everything that's going out, because I find sometimes we get a new client and they're almost over posting. So sometimes you can kind of brush people off or annoy people if it's like too often, okay so there needs to be a balance, but I just try to stick to only high performing reels that we think will do well and Something that's shareable.
Speaker 2:So when you are, you also, are you just doing, are you just doing their, the reels and the main content, or do you guys also do stories, yeah, stories and yep, yeah, so we'll do stories, we'll post like carousel photos.
Speaker 1:Sometimes They'll be like here's a list of open houses for the weekend. So we'll make sure that we Project all of that as well. But we try to handle everything but then also try to keep it very like sharp on what we're posting.
Speaker 1:Yeah, so you keep like something says more most of the time, yeah, and you're basically keeping a storyboard where everything makes sense yeah, okay, this is this, this, this and this and this yeah, cuz if you get like one reel that can pop off and get like 500k or a million like, it'll give you so much more than posting, like you know, a hundred times and getting like 2,000 views. Have you noticed?
Speaker 2:if something goes viral For a clock for a client that's never gone viral, yeah, okay. Once it goes viral, are they easier? Do they pop off more? Yes or okay? So once you go, it kind of leads itself to more and to more and to more.
Speaker 1:Yep, I did. There was an algorithm shift like a month ago that made it. There was like a rod of six months where if something popped, like your next five videos would. Now it seems to be running a little more random again, which is how things were like a year ago, so it's not as necessary. But but yeah, like usually if something does really well, your next five posts tend to do a lot better as well.
Speaker 2:So I was going average now to shift a little bit. When we met a couple years ago Kind of how I got the name of the pop that that episode that went crazy was the sex rooms and that was the big thing you were seeing.
Speaker 1:Yeah.
Speaker 2:Plus some other things, but the sex rooms are the big things you were seeing over the lower the last couple years. What has been something that you kind of see all the time. We kind of talked about it like what I've seen a lot from you is, which I think is really cool, is when cars are pulling directly into houses. Now you got that New York City. That went viral and you said someone in LA saw it and Bought it off of your, your social media not yours, but the agents.
Speaker 1:Yeah, so go into that um, so that was on a like a ten million dollar townhouse in the West Village and Jump change, jump change for the West Village. I mean like, if you know New York real estate like it was a smaller place.
Speaker 1:Yeah, you get. So they people there like so desensitized, like Like ten million. There is just like a normal, like single family town home. That's like nothing like not big, like three bedrooms maybe, but this one. So it was a special place. It had a garage on the street level and then the garage entry area was zoned for commercial or Residential so you could have both. So like it worked out if you wanted to set up like a home office or something or you could park up to like five cars and this thing. So our idea with the agent was to get a supercar and Well, it's like an average supercar but and pull it into the garage and Kind of like.
Speaker 1:I think the contrast of like this old brick, historic town home and then like a really new car would just kind of catch people's attention on social media. And it did. I mean we. Every time we post that video it gets like five plus million views. It's so cool. And what ended up happening was someone saw that on tiktok and actually flew to New York like two days later and ended up buying the place for like 9.8 million dollars. So there's been a lot of occasions lately where stuff's gone super viral and a buyer has just come out of the woodwork because of it, which wasn't happening before.
Speaker 2:Yeah.
Speaker 1:I think it just shows like when, when something can Kind of get that type of engagement and get you know 35, 10 million views like just people suck, someone somewhere is gonna see it and you don't know where they're coming from, but it could create some sort of got to have that type of inventory, right.
Speaker 2:So if you don't let's say you don't have that type of inventory, how do you get that momentum? And I'm not saying you have an answer for that.
Speaker 1:That's why I always say I'm hard, it's hard like a lot of the times, like the agent, like people don't People don't care about. Like the agent specifically like if you're talking about something really interesting, then someone will tune into that. But most of the time if something goes viral it's because the house is very interesting. Yes, house porn. Yeah, it's not really like because the agent said something a certain way. It's usually it's like well, that place is crazy. I'm gonna see it.
Speaker 1:Yeah so I think that's still like. It still comes down to inventory a lot of the times and then to get that first five second like crap.
Speaker 2:What are you doing on that video? Okay, is it like? Do you start off with the money shot like? This is like you just did the one with the plane. Yeah, I watched the whole thing because it was badass.
Speaker 1:Well, that started POV in an airplane.
Speaker 2:Yeah, so he's starting like yeah, you're voice over.
Speaker 1:So basically like like you're in a plane and then within two seconds you know we're flying this plane up to the house.
Speaker 2:What you said. I'm gonna lay so over now.
Speaker 1:I gotta watch this exactly so people are that that that tunes you in for another like eight to 15 seconds where you're like well, I want to at least see the plane get to the house. Yeah, once you get to the house, you get a glimpse of the house, and so then you're like okay, well, I want to see what the inside looks like yeah. So you're just kind of like building these little like Kind of trigger points along in the video, so you're kind of getting that book to get you to like second 15, and then 15 gets you second 30. So we'll have an average watch time of like maybe 25 seconds, which is like a lot.
Speaker 1:Yeah like five million people will see a reel and if your average watch time is 25 seconds, like, that's a lot of people tuning in. So that's like almost like half the people are watching the whole thing in minutes exactly, and the stats are actually showing that now, like the hours of time people are oh yeah, I always look at it. So it's pretty interesting, but I was trying.
Speaker 2:I always kind of look at like when my drop-off is right now, I mean this is the drop. I'm like okay, yeah.
Speaker 1:I mean happen, and I had this.
Speaker 2:This got me 12 seconds. This got me six seconds. Yeah, got me to. Okay, whatever I did there, that suck, don't do it again.
Speaker 1:Sometimes you're better to end the video short. Just cut it then to like keep it lingering With some filler stuff at the end.
Speaker 2:That isn't that interesting just cut, cuz I'm gonna just cut the fat right out and Is is is take talk at Instagram more Interested in the amount of time or and you may not know this the amount of time that you're on it or the percentage of Watch time of the video, because there's two different things.
Speaker 1:Yeah. So watch time is big, replay is big. It'll give you like a replay number, okay, and then shares are really big because what happens is so when you post a video on Instagram, instagram tests the video Initially with your followers. So you'll notice like the first X amount of followers, it'll be like 95% of the viewers are your following and then 5% are the non-following. So like very little people outside of your following you're seeing it. But if people react really well to it from your following, then Instagram starts to push it onto your non-followers and a lot of times you can I know that you can expedite that process by just having a lot of your followers Share it with non-followers. So if you get a bunch of shares early, that's like the best thing you could have for your video.
Speaker 2:That's interesting YouTube shorts. Yeah, you went into them.
Speaker 1:Yeah, for sure.
Speaker 2:I love it.
Speaker 1:I don't post them enough, though.
Speaker 2:That's where we're getting our biggest growth. Yeah, for me personally, I love all this, and obviously your content we can put on YouTube, but for me and it just be, just be it. Just may be me. Whenever I really like something, I go to YouTube. Yeah, I just think it's a better platform for like. I may see something on Instagram that I want to buy. Yeah, I buy off Instagram like. Well, that that's what's there for you.
Speaker 2:One of those guys you buy all the Instagram stuff bus dad and uh, but but I won't buy anything until I go to the YouTube. And then I go check it out on YouTube like a review, yeah, okay, and then I'll watch on YouTube what's about and I'm like, okay, but are you tube shorts? That's our biggest growth right now. Is is in YouTube.
Speaker 1:So I think you tube and tick-tock. I think it's a tax hard tick-tock, tick-tock's hard, but like stuff randomly goes by. Yeah, but I think with YouTube shorts there's like Like I think Instagram and tick-tock are a bit oversaturated. There's a lot of people posting there, but I don't think is I think there's like a lot of room on YouTube shorts still.
Speaker 2:I don't even know. I'm on YouTube shorts. You know, sometimes I'm on my phone, well, and I'm watching in video and then all of a sudden I'm like like holy shit, I've scrolled through like nine. How did it get on this?
Speaker 1:I don't know how I get on it well, sometimes you'll go on to look at like Maybe like a listing video or something like I watch a lot of long-form content on YouTube. Sudden I'm like I'm sure somehow it's like they have the app design where you click on a short and then you're just caught in that reels feed again, which is like that's how it's designed. I mean it's good, it gets me.
Speaker 2:Yeah, it gets me every time like no, I got it. Yeah, I get you know I subscribe to like Probably ten different why I subscribe to you guys too. So like if I see if you drop out, if you drop a video notification. Yeah, I watched your video that's how I watched the one flying and then all of a sudden there's like videos underneath it and I'm like, well, this is interesting, and all of a sudden I'm in shorts and all of a sudden I'm on that thing for like 30 minutes.
Speaker 1:Well, I ever noticed how on Instagram, like whether you click on a story or a post or somehow, you always end up in a reels feed. Yeah like it's just, it's designed to funnel you into that, because they're just. I mean they want your attention, like that's their. Their whole app is built around your attention.
Speaker 2:Yeah, that's where they make their money, but I do like I do, like I do like the YouTube because I think I mean I do give out my Instagram account for like what I consider like my oh what's your website? In my website, like everywhere, like I have a website, but for me it's like if I'm meeting somebody, I send them my app and be like hey, this is me.
Speaker 1:Well, it's an easy way for them to like. You click on a few videos, you know exactly what you're about. And even with like restaurants, like we'll go to a restaurant and I'll look at the dishes on the menu, like on their Instagram and decide if I like it like. It's become like a platform.
Speaker 2:So my, my 12 year old, does all that on tiktok, like if we're going to restaurant, he goes a hashtags that restaurant, then he figures out what he's gonna eat because he won't see the people eating it in the video and there's probably some random couple that like drove in from the suburbs and they like your son's post of like a fucking spaghetti thing or something like.
Speaker 1:So it's nuts.
Speaker 2:So another thing like to get back to what's trending. Another thing that I've seen is we talked about those cars, but I also see them pulling into, like the lower level family rooms, like one of your videos Was a beautiful car, it was glass, and then outside the glass was the family room, in literally the bar, the 1,000 square foot TV, and then his cars to the left.
Speaker 1:Honestly, I don't know. I know it was, that was it was, it was awesome, like man.
Speaker 2:Everyone's put, like, I guess if you've got a two million dollar car, if you're like a collector and you're it's very cool.
Speaker 1:With cars like and you have something super nice, like I kind of get, get it, you know, display, but also like it's a little cocky, I think like Well, you're in a 40 or 50 million dollar house.
Speaker 2:Yeah, cocky's out the window.
Speaker 1:Yeah, you're already there. You don't get there without having some level of like self-worth, or so let's talk about a couple other Phenomenal homes that I've watched, you've seen.
Speaker 2:You set me some rough footage We've got. Let's talk about the, the filming, the, the island that's for sale, the house on the island Did you did that? Did you do that one I've seen? Yeah, in Florida, yeah, so talk about that.
Speaker 1:That's tarpon island. It's in Palm Beach, not West Palm Beach. Once you're on the island, the prices Once you cross over that bridge from West Palm Beach to Palm Beach, like the prices like triple basically and it's one of the most exclusive Islands obviously were, as the world's most amount of billionaires live there, but this one guy basically, I think it was originally a man-made island that has its own bridge and a developer actually just bought it and then redid the entire estate and so it's on the Gulf side, but it's basically like 360 degrees of water around and I think they were that's priced at 218 million. What do people?
Speaker 2:do about the hurricanes and the weather and stuff. They know. I know now there's shit or how big insurance for that, I don't know.
Speaker 1:That's not my forte, but I know they're like a lot of these buildings now are like super hurricane proof, like the glass they're using, the structure they're using, like it's like a sharp tank. Yeah, exactly like they're pretty, I mean. And then most of the like expensive, like individual homes will have like really expensive, like hurricane Shutter so they can basically like board up the house on the go if they need to so your feet.
Speaker 2:Your favorite house we talked about two years ago is James Cameron, because of the just because history yeah, that were in the place, the Titanic, all the stuff that he had the avatar, yeah, so what is over the last two years? Talk to me about a couple homes that you've seen. I would say, if you have ones, that you have an NDA and don't say anything but stuff that you've seen, where you're like, yeah, these are great plate, like you were just taken back.
Speaker 1:Well, the one we just did. We went over to Normandy, france, last fall and this was a chateau that was essentially Valid at like a billion dollars or something. The people that designed Versailles actually Like designed this ten years earlier. So it's the same gardener, the same architect. It was almost like they call it like the the like the first, the newborn of Versailles, or whatever, and it has one of the largest Public gardens or largest private gardens in Europe. It has an 18 hole golf course. Some of the items that we saw there were like super crazy, like Mary Antoinette's son, his wheelchair, like they're like this guy has this one of those priceless, just crazy, like just insane paintings. Like Steinway piano, but like Steinway's first piano ever, like stuff like that where it says there was a grotto that he actually Designed during COVID, like most people during COVID or the garage is like let's take a pause.
Speaker 2:It's a little bit of a play that. No, no, no bus, let's, let's play the grotto, all right. So right now, hopefully, the grotto is playing behind us while we're talking.
Speaker 1:So yeah, essentially there's like a huge waterfall and then you go behind the waterfall into this space and it almost seems like a ritualistic type space with water pouring in from the sides. And I know the owner. It was broadcasted that he was having like some pretty crazy parties there, like during COVID, so he'd have all these people fly in and they would have like some crazy, like rave type party with a DJ in there. Oh, they were in horse heads, yeah, but it was like it was a really cool space, like the design of it.
Speaker 2:They were probably talking about the next plague, probably Designing it. So like when you see a place like that. I mean, do you ever get? Do you ever say need to somebody? Be like man? This is amazing. Do you ever say that to the owners or do you want to keep your cool?
Speaker 1:Yeah, you got to keep your cool. I had an incident. It was the an incident the first year I started drone hub. I was in Atlanta, georgia, filming usher's house, and I asked usher for a photo in his kitchen. Usher was pissed about that, kicked me out of the house. The agent what came out? Crying? She almost lost the listing and so ever since that moment I was like I'll never ask for a photo, an autograph, I'll never like you have to just act like you're there to like do a job, and you're chill and you know you have to, just like like keep her cool.
Speaker 2:I heard he's a prick anyways, mother people. So besides the fact so fuck usher I've heard that we will know in this, like duty, something else.
Speaker 1:We were literally like 20 years old and like didn't know what we were doing at all. So somehow we ended up. That is kids, little John, there. No, his wife is real. His family was super nice, super nice yeah and then so what?
Speaker 2:so that's the usher incident. We've got the grotto. How about the Another one of your reels that went viral, that actually I use and did well for me to like borrow the footage, was the, the sliver building that we had in the Steins. Speaking of Steinway, yeah, the Steinway building in New York that overlooked. I mean, first up, I could not live there. I'm scared of heights. Do you think you're gonna vertigo?
Speaker 1:up there. Yeah, you're like detached from the world. Basically, what do you ever feel like weird? No, that that I mean. The only reason that you can build these super skinny towers in New York is because Manhattan is all bedrock, so they can anchor these places in like. In Chicago it's like a lot softer, so they're building like anything super tall, has like almost like a pyramid For that too.
Speaker 1:Yeah, like super thick base and then gets an arrow or there. It just stays super thin the whole way from the start to the top. But for that one I think that was that was definitely our most viral video ever. I know between our account and then Eric Conover's account. It had like three or four hundred million views on like the six or seven videos we posted. His one video got like sixty two million on Instagram and then he is either one that did so.
Speaker 1:He was in that drone shot where we basically or he was back and then it's like all of Central Park behind him.
Speaker 2:And he was on, and he was on a balcony. On the balcony, yeah, yeah who goes out on that balcony that high I think I don't know the people that buy the place.
Speaker 1:I would never sit out there, ever. It's like it's and it was ever.
Speaker 2:It there's ever an attack. That's the first building it's getting hit.
Speaker 1:I don't know cuz like let's hop that about it.
Speaker 2:That's all I think about when I'm up in those big buildings. I'm like, I'm like you're just staring into space. It's like so far.
Speaker 1:Well, there are days where you go up there and if there's like a fog, you're just above everything, like you don't see anything. You just like a white layer who lives in these places?
Speaker 2:Are they just multiple homes that are empty, people stashing cash and some people live in them and then Some people are just parking their money in them.
Speaker 1:It's like I got like all of these tall ones are pretty, pretty vacant, yeah, which is like so we know spending like $60 million.
Speaker 2:So when they?
Speaker 1:flip these, who's buying them? And more people looking to park money.
Speaker 2:It's this ongoing cycle just ongoing, a cycle of Russians parking money. It just it just tag your top five of Russians in the. Yes, it's crazy. And then you were on. You were also, so did you video? I forgot you told me that. Did you video the Porsche building? Or you just knew about it?
Speaker 1:No, we videoed a couple units there. So this Porsche building and we we filmed old continue not go, go, go, no. So this Porsche building is in sunny Isles, florida, which is kind of this like wealthy strip of beach, like a little bit north of South Beach, and this place has how many billionaires as 22 out of the 3100 billionaires live in this one building people.
Speaker 2:That's a huge percentage for one building.
Speaker 1:I've never seen a more stacked garage. Like so there's the you, there's the ability to park your car. Like so all there's an elevator up the middle of this building and every single unit has a one or two car garage and Then the penthouse has a four car garage.
Speaker 1:So, like you basically drive in this, like automated, like Jack, basically to lift takes control of your car, puts it onto a Elevator and then spiral spins you up to like this yes, so you're going up like this the whole way, oh, and then it like rotates you to your unit and then it shovels you in your car Into your garage where there's basically like a glass display and you're looking at.
Speaker 2:So the cars off once you're in there, it's all yeah, it's all automated, you know that was thinking about the car running and exhaust.
Speaker 1:Yeah, there's no, there's no exhaust, like there's no exhaust issues, because once you're on that like left, that kind of scoops you into the elevator, your cars can pull the off and then it's all automated.
Speaker 2:Yeah, the website's crazy 560 million to make. The HOA's are 8100. I mean, just like I was like wow, cuz Blake was talking about, that's unreal. Yeah, you said Matthew think messy lives there.
Speaker 1:I know he owns a unit that doesn't you know that. And then there's a bunch of like it's pretty wild, though, that building actually, so there was like a developer war and another developer built Like another one, like, literally like yeah, you gotta see the picture.
Speaker 2:Maybe we'll pull the picture, oh, the picture up.
Speaker 1:It's like there's nothing around it. And then there's these two buildings that are just stopped next to each other, which is like done out of spite.
Speaker 2:I'm surprised, with a building of that stature, that they didn't buy the air rights.
Speaker 2:I was surprised too, because in Chicago, though, 55 year-ee when they built that, he bought the air rights. So now we can, like, come in and know you come and mess the views up. So people, I mean, the first person to buy air rights hey, I'm gonna love him was Trump. Yeah, first person who put a, put a put a number to air rights was, was Trump. And and that's how he figured out, hey, no one a block the views. So that's smart. He put a dollar to us. When you read the book the art of the deal, which I read like 30 years ago, he was talking about how he was the first to buying air rights, which is, like, man, that's really cool.
Speaker 1:But well, I'm surprised you do that. That was one of the first things I asked. I was like how did they, how did this even get approved? Like for someone to come in and build this and I don't know.
Speaker 2:I mean he owns the land and he's within the exact requirements but what's wild is.
Speaker 1:So the Porsche Tower is around and Then the other building is almost like shaped around it, so like it it blocks. Like anybody on the south end of that tower that had ocean views.
Speaker 2:It's like they're almost gone now, but he also screwed himself because he that wall is facing Porsche Tower.
Speaker 1:No, but that wall isn't like a window wall basically. Oh, it is no views, no, so like all the units on the building next door which so?
Speaker 2:the views are this way.
Speaker 1:They're either they're either Sunset to the west or, you see, like downtown Miami, or they're just ocean. Okay, but then the other side of the building, where the tower isn't, you still get those south views all down the coast. So they, just like whoever built the other one, designed it around Maximizing their view and blocking the Porsche Tower view. That's just kind of wild.
Speaker 2:Nuts. Where do you see things? Where do you see things heading? Obviously, we've gone from long format to short format. I have heard that raw long format is the next trend.
Speaker 1:Yeah, that's why I like I'm losing my hair, because I get stressed that I'm like what's next? Right, because, like, like, we're doing all this content and it starting to feel a little similar and it's tough, right, like?
Speaker 2:yeah, like so where do you evolve? It's a coffee cat leak, like anything, right. So like you do one thing, all of a sudden everyone's like oh, I like that, let's do that. And all of a sudden it's like oh, it's burnt out, OK, what's next?
Speaker 1:So you've got to be on the next thing. I think you're right. Like I'm seeing, like even TikTok now is offering like you can post like a 10 minute video on TikTok. Yeah, and they want long format.
Speaker 2:They want to know there for a while that my recently my best videos have been me on the streets at Bobtown or around and talking about whatever it be our idiot mayor or other stuff. We're major idiot and and talking about just like things and that's perform the best, just subjects that people want to hear about. Yeah, like whatever. Like I did one on tourists, I did one on construction, I did one on the mayor, I did one on taxes and that stuff seems to be forming the best in terms of but it's long format and it's well, it's because it's raw, it's it's a little, it's authentic, it's semi random.
Speaker 1:Yeah, I'm across that in your feed and it's also interesting, right.
Speaker 2:Yeah.
Speaker 1:So, like I don't know, I feel like sometimes you tune into things that you never knew anything about and like 30 or 45 seconds in the video you're like what the hell? I just watched a video about like turrets Right. Like I catch myself all the time just being like zoning into content on something I would never like choose to watch, but I just happen to be one.
Speaker 2:I find it interesting. Yeah, this is interesting. Yeah, that's that's something I read like a couple of weeks ago and it's like long formats, but it's law of format that's not manicured. Yeah. Yeah, I think the manicured short stuff still is what drives those viral stuff. But the long format unmanicured is kind of what they were talking about, that they want to start pushing.
Speaker 1:The thing that I've been just getting away from completely is like it's still like a lot of people are posting this type of stuff but like those real estate videos that are just super aggressive with transitions, the speed ramps are so quick and fast. It's like I don't know. I just find that stuff very like it's hard to watch, it's not easy on the eyes. You're kind of like you're not getting a sense of anything, like people are essentially making like a hype video for a listing, you know, and just doing like all this like crazy over the top editing, like I feel like that's something a lot of people are doing because they think it looks cool but it just doesn't perform well.
Speaker 2:I think staying within. I think the stuff that we've done, that's done the best, is staying within one, like staying within a bathroom or staying outside, or staying with one aspect Of that house and diving a little bit deeper into it and showing the uniqueness of that space, versus popping everywhere. Exactly, I mean, if someone's very interested in the house, they can then go to, like. We have the link to the long format on YouTube. If you're interested go here and you can watch five minutes of it.
Speaker 1:Well, what's nice with you guys is you actually set it up where you have the short content, but then you're funneling people to the longer form stuff, and that's kind of, if you're going to build a business, that's probably the best way to do it.
Speaker 2:Yeah, I want everybody to go to our YouTube page and that's kind of like, because then you have everything set up right Like tours, podcasts, marketing reports.
Speaker 1:But those are going to be the serious people right, like your average person in your real speed isn't going to do that. But if someone like, genuinely likes the house, then that's where they'll probably do it, but that's what I want.
Speaker 2:Yeah, I want those people to go to there and then really push that and getting viral on YouTube. It's only happened to us once. That's tough.
Speaker 1:Yeah, we had it a few times and some of them are complete clickbait, like we had one where we shot a house in Miami and then Kendall Jenner stayed there and so, instead of like for the thumbnail, we just posted the picture of Kendall in the pool, and stuff like that were just like that was a cool space, yeah.
Speaker 2:I got, but it was a good space. Yeah, and you want to see like let's see where she?
Speaker 1:stays, yeah, where the heck she stays right, yeah, and I think that's the only way. And then all the comments are like clickbait, like where's Kendall Like it? Just, it was like all negative because of that, but I got a lot of views so we could make up celebrities that people wouldn't even know.
Speaker 2:This celebrity, blake, stayed at this place. Come take a look. People are like who's this dude?
Speaker 1:Who is this dude? Where is he staying? What the?
Speaker 2:hell, I'm going to try that and see if it works.
Speaker 1:Another trend that's working pretty well is basically so, let's say, you have a listing of, like, a penthouse at the Hancock Tower. Okay Right, so you're posted as a carousel. So the first photo you make it look like a news headline. So you say like this is what it's like to live at the penthouse of the Hancock Tower.
Speaker 2:Okay.
Speaker 1:And then the next image over is actually like a video, and then the next one is the continuation of the video and then the next one. So what happens in Instagram is like you scroll, you see it that first time, once you're done scrolling through on your this is not on your real speed, but just on your post feed then Instagram will cycle it back through, starting with the second image. So your songs People are catching it again, but as a different thing. So you might catch some people that see that scroll over and watch the video. But then you'll catch a lot of people on the second time through. Once they've exhausted everyone they follow, instagram starts funneling it back through on image two and then even image three and four. So sometimes one post can catch three or four times in someone's post feed, and so that's been like another, like way to get, I guess, attention outside of.
Speaker 2:I like that, so like a news headline, so it looks like it's actual news.
Speaker 1:Yeah, like it's got some bold text.
Speaker 2:And then several price maybe, so you can do videos on gallery. I didn't know that.
Speaker 1:Yeah, you can and but it doesn't. It doesn't play a full vertical, it just plays like four by five.
Speaker 2:Like a normal post. Like a normal post. Yeah, ha, you should try that. I am like today. Yeah, it's a good, I like that and that's a really good. It's definitely something. I'm not going to post that on on the podcast because I don't want people to hear it.
Speaker 1:Yeah.
Speaker 2:I'm sure, hey, what is this? So what else? So you're engaged, I am engaged. How's that? It's great. Are you finding time to manicure your love? And, you know, keep this empire going.
Speaker 1:I do think there is this like misconception of like I'm just traveling and I'm on vacation 24, seven, because of like but that's what Instagram looks like.
Speaker 2:Oh, for sure, I know that.
Speaker 1:But but a lot of times it's like.
Speaker 2:And go yeah.
Speaker 1:I'm going to go to LA shoot from sunrise to sunset, go to Chipotle and then go to my hotel and go to sleep and then get off and do it again.
Speaker 2:You have to. You have to video those. The only videos I see are you golfing and eating five star food and smiling and putting hearts by her name. That's what I see.
Speaker 1:Well, that's my one guilty pleasure is like eating food. Yeah, I eat out like 365 days a year.
Speaker 2:Favorite restaurant in Chicago.
Speaker 1:Well, my neighborhood, the hometown, like walk to dinner spot is Lux Bar, just because it's real casual. I know everyone there so I can always like get a good seat.
Speaker 2:You know that was my favorite bar growing up. It wasn't Lux Bar, it was called cronies and it was okay. Far If the walls could talk at Lux.
Speaker 1:Bar, I'm sure it's probably.
Speaker 2:I mean probably some stories there, oh God, they had a Lux Bar. Before it was Lux Bar, cronies had an eight dollar leader. Strong Allen Ice Tea, oh man.
Speaker 1:And then that sounds like a hangover.
Speaker 2:So that like so like that, I just lived at that place, like I would order pizza there and walk there and watch TV and it was great. But then we, we just devised the strong Allen Ice Tea, which is just the liquor and no ice tea, and then that was I'd have like one leader, I'd be my second leader of that, and just like face plant.
Speaker 1:Well, this is how like in bed with Lux Bar, I am like the head bartender is actually might neighbor in my building, oh my God. So like he always took good care of us as well.
Speaker 2:So Lux Bar is your favorite restaurant via convenience, yep, okay. So what's your favorite restaurant? Like you're like I'm going to go somewhere and have my last meal before I move, so Fia loves this one, but giant, okay In there.
Speaker 1:Yeah, if you get the like, you can sit at a little bar which is basically like in the kitchen, almost Like a chef's table A chef's table, but it's like. It's more like it's not fancy really. It's like a just like a gritty bar in the back of the restaurant. We always sit there and they literally like pop the food from the kitchen right onto your plate, so it just looks, looks amazing. I really like Lula Cafe. I find I work my way out to Logan a lot for good restaurants. Logan is great restaurants.
Speaker 1:They have like more of a little charming vibe. Yeah, it's like downtown.
Speaker 2:you get more of that big like chain feel I think Logan like cause the rents are so much lower, you have like newer chefs and newer food people that can kind of like get their thing going.
Speaker 1:Yeah, for sure, and I think they're. I don't know, there's like a, there's just has that neighborhood feel to it. Another one I like is Gemini, okay, and like in, like in park I've not been there. Really good. I think it's got like the best burger in Chicago.
Speaker 2:And we always just go there to set the bar.
Speaker 1:I know it's a strong statement.
Speaker 2:So convenience, luxe, favorite food, giant and best burger is Gemini, gemini, yeah, okay.
Speaker 1:They're opening a Gemini at one Chicago, but I just don't see how that's going to. Really, yeah, it's, but I feel like it's not going to have that cause. Gemini and Lincoln Park has that neighborhood like.
Speaker 2:But if the burgers good, the burgers go, True. So you're going out for a drink. What's your favorite place to have a drink in Chicago?
Speaker 1:Probably Lux Bar, but just like a really good old fashioned. Okay, I'm trying to think of where else I would go.
Speaker 2:You've traveled a ton of times. Favorite place, favorite city to get food Other words like never disappoints Miami, new York, chicago, oh, new York, new York, for sure, yeah.
Speaker 1:There's like just Italian food. I mean there's so many restaurants there and like I mean it's one of those places you could go and just like walk into a spot and end up having an amazing meal without being overly planned your favorite borough in New York. I mean I like, as far as like just walkability, probably like West Village, or like West Village is nice, belita kind of that whole pocket. Okay, it was really nice.
Speaker 2:A city you haven't filmed at yet that you want to go and film. One could be anyone in the world.
Speaker 1:Um, well, I'd really like to go to Italy. Okay, and we have that on the horizon. We're supposed to go to Rome and film People's houses, house in Rome, kind of the same, the same client that brought us to Normandy, and this is, this is a crazy. I don't know if I can say this, but basically it'd be like a $600 million home in Rome. Wow, there's like a crazy piece of art in it that's owned by the Italian government and there's like a bunch of stuff. So there's a lot of hoops to jump through to make this happen.
Speaker 2:So, when you're talking about that house in Rome and the house in Normandy right, these, these, you're talking about almost priceless homes.
Speaker 1:Yeah, and they're like it's part of history.
Speaker 2:How do they get those? You have your video, which is fantastic. Go to drone hub and look at the video. The place in France, it's mind blowing. Are they using your videos as kind of their main push, because you don't really put that on the MLS like, hey, come check this house out?
Speaker 1:Yeah, that one is like. I mean part of it is the brokerage looking to get attention, right, so they're going to film it, they're going to create content around. Maybe that won't actually help them find a buyer for that.
Speaker 2:But this establishes them.
Speaker 1:Yeah, if someone's going to spend like 500 billion on a place, they're probably there's only a few people in the world that are buying that, and so their network is probably a very direct thing, right, but they're using those homes as like a way to get exposure, a way to get news articles about viral content, so that's, I feel like that's where they're using our content for that for sure.
Speaker 2:And this may be a question you can't answer, but do they do they have like listing agreements with these people? Are they exclusive sellers of that Like is an exclusive Sotheby's or exclusive seller of these homes, or is it like hey, if you can find us a buyer, go at it?
Speaker 1:I know in Europe there's, I think, I think, a lot of times the listing is like open listing, open Okay, which they do that in the Hamptons as well.
Speaker 2:Basically, In the Hamptons it's open.
Speaker 1:Yeah, the Hamptons. Like any agent can basically go and like, put their name on a house, certain parts of the Hamptons, other ones they're signing.
Speaker 2:There's exclusive deals but Are the open ones, the really expensive ones or no, they're usually the more mid tier ones.
Speaker 1:Really crazy ones are usually under some sort of agreement with like one.
Speaker 2:I would think because the guys from New York oh.
Speaker 1:Because then you lose your incentive to like push the product right.
Speaker 2:Well, I mean the amount of money you're spending too. I mean you're spending tens of thousands of dollars on the on the space.
Speaker 1:The marketing, like the publicity, all that stuff, bringing people probably in a helicopter.
Speaker 2:Well, the Hamptons have helicopters. Yeah, I said, there are big things about that.
Speaker 1:There's certain parts, I think there's places you can land them. I know like Uber has like Uber Heli, which basically you can on the Uber app you can take a Heli from like Manhattan to the Hamptons.
Speaker 2:I remember the Hamptons were getting pissed off about the amount of helicopters that were coming to the Hamptons, yeah, and they were trying to do something about it.
Speaker 1:Well, hamptons is like they try to keep this. Like I know a lot of their laws are set up where they're trying to keep this like small town, like kind of charming feel, but the reality is it's just like billionaires are flooding there and building mega mansions. And so what are you going to stop some guy that's paying a lot of money and a lot of taxes there from bringing his helicopter out on the weekend, like I think they're? I think they have a hard time with that.
Speaker 2:Yeah, it's just interesting. Maybe they're getting rid of the chargers and saying if you own, your own. I just I got to look it up. I remember they were fighting that stuff. So favorite place that you haven't filmed yet will be this house in Rome.
Speaker 1:Yeah.
Speaker 2:You love New York, best food I mean, or just Nidalee in general, chicago maybe Okay, chicago's up there, for sure no, but New York's got great food. Yeah.
Speaker 2:Like Chicago, I would put a put against anywhere, but and then anything else that you want to talk about in terms of that's on the top of your mind. I hate you with the crossfire. We talked about where things are going. I mean, I think this is super interesting. I think the. I think the main thing that people need to realize are listening to this pod, especially because your first one did so well too. I think people are very interested in content. It's just the first step in making content. Is just taking the is taking the first step to do it A leap. Yeah, you got to leap into it and just understand that no one likes their voice and no one likes how they look on camera. No, that's why they have glam squads for people that are in. You know all these shows.
Speaker 1:Even that I mean like the shows are different. But like for content, I mean, obviously you want to present yourself well, but you don't need to be a robot, you don't need to be like overly buttoned up, you don't. If anything, it's better to have the content be just how you would say it to, like a friend, rather than going off of like a script those are the lines that you want.
Speaker 2:Yeah, I always say to people like, why don't you do this or this or this or something? But that's not me. Yeah, I said, if I don't do me when they meet me, they're going to hit me.
Speaker 1:Yeah Well, just like a like a realtor headshot that they've had for the last 20 years, oh, that's the best. And you see them, you're like what the heck what this is when you're 30 years ago.
Speaker 1:The other thing they'll say is like consistency is the most important thing. So all of our clients that are doing really well, it usually takes three to six months of like consistent posting to really start breaking through. I mean, sometimes it can be faster if you have a property that you know will go really viral quick, right, but I think on average like it's. It's usually like we tell our clients you've got to be patient because a lot of people will post a video and they'll be like, oh, I didn't get them, and then just that person's content getting more engagement. It's like, well, they've been posting four reels a week for the last six months and so they've just built up a following, built up momentum and just their account overall is like it's. It's in a much different state than someone who's just starting out.
Speaker 2:Do you see the mo? Do you see in the spies? I mean, you talked about 30 minutes ago, but do you see four to five reels, or three reels being the most effective amount of?
Speaker 1:posts yeah. Three to five, depending on the quality, I think too much, you start to like, saturate yourself and then also you can, I think you just like, if it's you just annoy people sometimes right, like, oh, this person's posting.
Speaker 2:If you've got like, if you're managing someone's account and you're doing four reels or three wheels a week, that's 150 to 170 videos. At what point are you like? Okay, we have to read, we have to redo this content again. Well, you're like five or six months. This did really well. Let's roll it out. I've thought about that in New York video seven or eight times.
Speaker 1:Yeah, like if something does really well, I always say run it again. And a lot of times if something doesn't do well, run it again as well, because we've had videos that we've posted once went crazy viral, posted again the same thing. I have a couple of videos where I almost post them like once a month and every time I posted it works. But then I've had stuff that I've posted once and didn't do well at all and then I posted the same video with like different texts and different audio, like a month later and it just pops off. So I think it's almost like every time you post you're giving yourself an at bat, you know, and the more at bats you have, the better chance you have of something popping. I know I love your voice overs too.
Speaker 2:Those are my favorite videos. I get ripped on, yeah.
Speaker 1:I get so many voice actors reaching out every day basically saying like nicely, that my voice isn't very great and that I should hire them to do the voice overs, but then that wouldn't be us, right? Yeah, it wouldn't. It's authentic. I try to dumb it down to almost like a sixth to eighth grade level where I'm basically narrating the stuff as like I would say to a buddy and I'm not getting overly specific. You kind of let the visuals take over a little bit and just keeping things really simple and almost narrating it as a reaction rather than a script about the place.
Speaker 2:And social media first tells me all the time like dude they're like, don't go too deep.
Speaker 1:The best way to do it is like to watch the video and just talk as it's playing.
Speaker 2:Yeah.
Speaker 1:Like, and you almost like, you kind of know what's coming up next, but and then you could just refilm it or try to.
Speaker 2:Yeah, because when it hits you the first time it's like oh, look at that, yeah, yeah.
Speaker 1:So I do like that. I think people's like raw reaction is the best. That's kind of go about it, that's got only new voice overs.
Speaker 2:It'll be the video. I'll watch it once just to know my timing. Yeah, and I was going to run it and I'm just like, all right, see the pants.
Speaker 1:Although I will say I think a realtor needs to be a little more polished than I do because, like, I'm not representing the property, like we are in a way like visually and online, and especially for a collabing with the agent. If I'm running it by myself, then I'll be a little more myself. If I'm running it collabed with an agent, I'll try to have maybe a little more professionalism in there, do you do?
Speaker 2:voice overs and collab yeah, and it's your voice.
Speaker 1:Yeah.
Speaker 2:It's actually the agent one. Do the voice over.
Speaker 1:It throws people off a bit but like at the end of the day, like the agent's benefiting so much from a viral video that's coming out of our hands, that it's better than anything that we could probably do with them, if that makes sense.
Speaker 2:It doesn't make sense. I just thought that they'd want their voice.
Speaker 1:Well, we still post their voice on their own content. But I would say like usually when you're posting, you always want to try to collab with a account that's bigger than yours and let that account do what they're good at. Yeah, because that's the best way to get the most engagement on a post specifically, yeah, You're, you're, you're legging into their to their viewers.
Speaker 2:Yeah.
Speaker 1:Versus. If it's another agent on our account, it might just sound out of place. Okay, I got you.
Speaker 2:All right, that's our time. We went for a while, was that how long? I don't know. It was good. I like it. I'm energized. I'm going to do the thing that we talked about, all right. So, blake, give us your vitals, say somebody wants to get ahold of you, to have them start this process.
Speaker 1:So our Instagram is at drone hub media and I used to have a sales team but now we just get DMs every day of clients reaching out. So it's the exposure has helped us a lot. But if you just DM us or you can email Blake at drone hub mediacom or Tyler at drone hub mediacom and we can get you scheduled in, we can consult, we can plan, we do everything from managing the social media accounts to creating the content. We create long form videos. We create shorter Instagram TikTok videos. So um and everything is you know the value with us is we, over the years, we really understand what makes a home valuable and what makes a home interesting, and so our obsession with real estate, I think, is definitely translated to the content that we're producing.
Speaker 2:Yeah, and I would tell you, if you want to know how we didn't get into it this time. The first hour runs how Blake got started and it's a really interesting podcast. There was the number one for a while and it's really interesting how he started off with basically nothing, in a car, in a camera, and went down and it's it's. It's a great story, so definitely check that out. It's in the first seasons. It'll have sex rooms and video on the on the on the episode title. Yeah, all right, thanks so much. That's a wrap for this episode, season three, episode four, and we'll see you guys in a couple of weeks. Thanks so much. No, I'll see you guys next week.