The Jason Theory

S2 E12 - Revamping Spaces and Lives: How interior design can add structure and success to your life

October 23, 2023 Jason Stratton
The Jason Theory
S2 E12 - Revamping Spaces and Lives: How interior design can add structure and success to your life
Show Notes Transcript Chapter Markers

Have you ever thought about the powerful role your living space plays in your daily life? That's the question we explore with our guest Sanem, an interior designer who's been on quite an interesting journey. Starting her career in fashion, Sanem made a pivot to interiors that proved to be a game changer. From opening a women's clothing boutique, to launching a wardrobe consulting business, and eventually curating her boutique with thoughtfully selected pieces. Sanem knows a thing or two about style, form and function.

Dive into a conversation that is far more than just decor and aesthetics. Sanem illustrates how trust plays a pivotal role in her interactions with clients, and how a well-organized living space can have a significant impact on our lives. Discover the transformative potential of mindful organization in your home as Sanem discusses her unique approach to helping clients develop new habits and routines that simplify their daily lives. Most importantly, learn how to avoid feeling overwhelmed when revamping your space, by focusing on smaller tasks and setting realistic expectations.

We wrap up our enlightening discussion with Sanem by delving into the importance of setting boundaries as an entrepreneur. We uncover how valuing yourself can lead to a more productive lifestyle and attract your ideal client demographic. Finally, learn how Sanem's understanding of functionality and space has helped her become successful. Get ready to re-imagine your living spaces, create new habits and learn the secrets of success in entrepreneurship. It's all here waiting for you in this engaging episode. So, are you ready to create order and structure in your life? Tune in now!

Speaker 1:

If we all took a methodical approach towards our living spaces just that step right there in creating order and structure if we all brought that into our lives and stuck with that, life would be so much more simple. It would be simple stupid.

Speaker 2:

Yeah ["The. Five Pays"]. What's the five P's? Do you remember it?

Speaker 1:

The proper preparation prevents poor performance.

Speaker 2:

There you go. It doesn't matter how much money we get, if we don't close it's no money right. So no, close is no money. I'm everything that I am because of my dad's death, and I wouldn't be as successful without his death. Hey, welcome to the Jason Theory, to our season two, episode 13. Thanks all for downloading and watching. And we are going to be talking to Senem from the organized stylist Give me your whole, give me the whole. Lay down the name, the dot com, everything.

Speaker 2:

The organized stylistcom is where you can find us online.

Speaker 1:

Okay, and the organized stylist is a concept to completion design firm.

Speaker 2:

Okay.

Speaker 1:

That connects form and function together to provide you connectivity and peace of mind.

Speaker 2:

Snap, that's like a commercial right there. I like that. What I do love is you know, you sent me over an email yesterday and I was reading everything and obviously I've known you for a while and I think everything that you've done and let's go over that too briefly, go over from the start to where you are now kind of just took you on a journey that it seems like where you are now is where that journey was always gonna take you 100%.

Speaker 2:

Like all these little entrepreneurial jobs right, not little big ones but now that have all led you to taking all those things that you've done and putting it all together in one, like in one nucleus.

Speaker 1:

Yeah.

Speaker 2:

So let's go over like a little bit of your life story.

Speaker 1:

Okay, not too far back. No, don't worry, we only have an hour. We're not. I'll keep it short and sweet.

Speaker 1:

Well, Senem's version of it of course, yes, but so you know, my entrepreneurial journey really started in the fashion industry when I opened up a women's clothing boutique in downtown Oak Park. So we were rocking and rolling, generating revenue. Sales were incredible, leads were being generated by our loyal customers, the connections we made with those loyal followers, loyal clients, and the business was building. And I wanted to generate revenue in a different way. Right, I wanted this revolving door of revenue coming in.

Speaker 2:

Okay.

Speaker 1:

So we took the concept of the brick and mortar store being a freestanding, generating revenue business and then tipping into the client list that we had and starting a wardrobe consulting business where I would travel to clients' homes, I would help them design their closet if it needed a more functional layout to hold all of their you know belongings, okay, and then we would curate what they had, and most of it was from the boutique. So it was, like I said earlier, this revolving door of business coming into Senem's boutique and having had that business for a decade, jason, I was working with textiles, day in and day out, season after season, year after year. I was traveling around the country methodically plotting out okay, these sizes are trending high in the boutique this season. I gotta make sure I get these sizes in the store, these textures in the store, and then, thinking of a budget in mind, bringing everything into the store and collectively curating the boutique right.

Speaker 1:

Like I said, season after season, year after year, and having worked with textiles for so long and finding connections with clients being so important and so valuable to the success of my business, my heart was tugging at me in a different way and I thought you know what my lease is ending. I wanna take a pivot within my career, within my entrepreneurial journey, and so it just made sense for me to pivot into interiors with those connections, with those loyal clients I had from the boutique. I could rely on them to help me boost my new pivot right. So I already had my client base in position and in regards to the textiles and making sure that I can formulate interiors in a beautifully aesthetic way, but also honing in on the form and function of everything, and making sure that I can compartmentalize everything, curate everything and create beautiful spaces for people, but also making a huge positive impact by incorporating rhythm and organizational solutions within those design concepts.

Speaker 2:

Like when you went to like this is kind of how I would think like you went to people's houses, you're working on their closets, and when you're walking through their houses you're like, oh my God, these people are a disaster. What Right there?

Speaker 1:

I mean, I can't.

Speaker 2:

That's cause. That would lead me to be like, okay, there's a real need. Their closet's gorgeous, they dress fantastic from my shop, but the rest of this area is bad and there's a need for someone to come in and say, hey, listen, have you ever thought about getting the rest of your house to look like your closet and getting yourself together? You didn't think that at all when you walked through people's houses.

Speaker 1:

I mean listen.

Speaker 2:

I mean I walk into people's houses all the time. We'll talk about that. I'm shocked what I see.

Speaker 1:

I know, so I'm shocked too. It really is. It kind of takes you back in your tracks. But we have to set the tone immediately, jason, to allow our clients to put down that wall and to feel comfortable and trust us. So as much as I can tell you oh yeah, like I'm judging my clients- as soon as I enter the space.

Speaker 2:

Yeah, but that's what you do for a living. Well, it's also analyzing, right?

Speaker 1:

I have to collect that information in order to provide a service to that client, to make sure that I fulfill it.

Speaker 2:

Yeah.

Speaker 1:

So you know, in one breath I'm telling you yeah, absolutely, we're going into people's homes and we're placing judgment. Yeah, but that judgment comes from a great place. Yeah, no, absolutely Right.

Speaker 2:

Because I mean, like I truly believe and obviously this is we're generalizing, but I think you have to generalize to actually have a conversation about anything but, like I think and I've walked into probably 1500 homes, I can't remember last time I walked into a home where the home was, the home was completely disorganized and I'll just tell you, the family was completely disorganized. Well, and I think that's like when I was reading what you were reading last, when I was reading what you sent to me, I said it's not just about, it's just not about having your house look pretty right. To me, the house is like your body. Like if your body's disorganized, you're going to feel ashamed. If your house is disorganized, you're going to feel ashamed. You're not ashamed that other people you walk in the house, you're ashamed. It's like looking at a mirror. You're ashamed that this is what I've done, like I need to and what I represent.

Speaker 2:

Yeah, and sometimes they just need you to stick a foot in their ass and say, hey, listen, it's not hard. Let me get you from A to, let's say, g, which is the tough part, and then you take the rest of the alphabet, which is like 5%, 6%, and you maintain it and you do this, and you do this. But it's always hard, it's hard to go with. It's hard. You were just talking about you want to get a treadmill, right? You were talking about you want to sign?

Speaker 1:

Yeah, we were talking about that before we started.

Speaker 2:

It's hard to get on that treadmill the first time.

Speaker 1:

Maybe the first time is hard, but then it's easy. It's discipline, yeah Right, and shifting into how we really create form and function for our clients. With the designs that we create for our clients, it really is its body and its mind, because if we create living spaces for our clients where the home actually is moving for the client and the client is not moving around the home, those are two different things and I think-.

Speaker 2:

I would expand on that.

Speaker 1:

Well, I'm going to bring up the pandemic, okay, okay, the pandemic Obviously I know, but listen, it forced us to be home and life is a juggle right. There are several things we're doing, several places we're going and we really don't spend much time at the house. So during the pandemic, it forced us to stay home and it really was an eye-opener for so many, because we realized, oh my gosh, this furniture layout does not function with our family. The furniture that we have in the home doesn't even function for the family, so it's-.

Speaker 2:

And that's so important, I think I don't think people realize it's like one of those things that people don't realize until you fix when you go in and you organize them, and then they have like this feeling, like I think people are so used to living in chaos and so used to living not miserable, but like living in that state, that they don't know that bringing someone in in any aspect of their life that's an expert is going to bring some sort of peace to you and that's what you're doing. You're going in.

Speaker 1:

Yeah, so the three pillars that we really base our designs off of is rhythm, design and organization, so we can come in and create beautiful, beautifully designed spaces all day long, but if they don't move with you and if they don't fulfill a purpose of storage solutions or a huge seating area for the movie room, then we haven't done our job.

Speaker 2:

So like for In an architectural world you're providing, not only the beauty, would be the form, the rhythm would be the function. So you're providing form and function.

Speaker 1:

Yeah, absolutely.

Speaker 2:

Which is so important right, it's so important.

Speaker 1:

Listen, we have a client just recently who has, so I don't know.

Speaker 2:

I'm kind of getting on track for a second, until you have a form and function. Oh yeah, and the rhythm of the house, yeah yeah.

Speaker 1:

So if there is no rhythm set and if our design does not promote new habits that would instill pressure for the family, then what is the point of the living space?

Speaker 2:

I mean, that is what you just said. Right, there is exactly what I read about. When I read everything that you said sent to me, I literally said I don't think people understand that what you just said is so important, because if you don't have that feeling and the space doesn't work for you, it's terrible, Everything's off.

Speaker 1:

I mean, think about it If you come home, you have a daily routine, right, and if you don't have elements set up in your home to help that routine move and go smoothly, then your mind is cluttered, right, and then your physical space becomes cluttered because you don't know where certain things go, you don't know how to move. And that's why our approach to design, in my philosophies that we incorporate towards our designs, I believe, are just so important. Yeah, I mean, listen, in our designs we create habits, right, we create new habits throughout our floor plans, our furniture layouts and in the end, they're not habits anymore, they become a part of your daily routine. Well then, it just comes natural to you.

Speaker 2:

I mean, what you're describing is when I train or when people ask me for advice on real estate and they're like how do you do this? How do you get to where you're at? People always say to me how do you do X amount with three kids? And I'm like dude, I have tasks.

Speaker 1:

Exactly.

Speaker 2:

I have tasks.

Speaker 1:

Well, you know what you want to do, though, jason.

Speaker 2:

My tasks provide goals. I don't write down goals, I write down tasks and the goals come from those tasks, and literally how I work Is exactly what you're talking about. I think that people don't understand that the home is so important to be like that because you can't function. I'm telling you, if you don't have what you just said, you can't be successful in anything you do.

Speaker 1:

You know what I agree with you.

Speaker 2:

Yeah, I'm telling you, but some may say oh my gosh that's so severe Like it's not.

Speaker 1:

How do you? But it's not. No, it's not.

Speaker 2:

Lunchbox has got to be in the same place, so you know where to go.

Speaker 1:

Exactly.

Speaker 2:

I mean, I'm telling you, but you know the other thing that I think is so important and I'm just rewind that one sentence, I just I'll run it on IG and loop, because it's literally what I thought about last night, when I thought about it.

Speaker 1:

Well, it's, it's. I mean, I'm taking everything together and compartmentalizing it into one. Yeah, I really I have to, you have to simplify it and sometimes people need to hear the obvious.

Speaker 2:

Yeah, the obvious. Is that the obvious? My dad should tell me kiss, keep it simple, stupid. No one wants to keep anything simple and obvious. You know why? Because if something is obvious, you can't make an excuse for why you don't do it that you can nail on the head. But if I can confuse it and make it difficult, I feel better that I didn't do it.

Speaker 1:

Yeah, I'm totally with you.

Speaker 2:

That's it. I tell that to my sons all the time.

Speaker 1:

But you know, with your task setting, I just kind of wanna transfer that into you. Know the approach of living, yeah, please. If we all took a methodical approach towards our living spaces just that step right there and creating order and structure if we all brought that into our lives and stuck with that, life would be so much more simple. It would be simple stupid.

Speaker 2:

Yeah, because you have to have that and people make fun of what we're saying right now and they just don't get it. That it's just that easy. I send inspirational shit to Leon all the time in Will and I do your TikTok. And there's this. One guy gave a commencement at the I think it was at West Point, I don't know it was West Point or Naval Academy and he said the first thing you should do every morning is make your bed.

Speaker 1:

Oh yeah.

Speaker 2:

He goes and he doesn't. He says it's not to be clean. He goes, it's accomplishing your first task of the day for many more tasks to come.

Speaker 1:

Of course, for sure, I said that to my kids. But it's also the discipline right and it's the whole going back to setting these habits that end up becoming a part of your routine, Like they're not chores anymore.

Speaker 2:

Do you look at, like when you do your assessment of a person I was thinking about this too, because everyone has different like listen, I'm not. You're not gonna walk up to someone that's never done something and be like you've never mountain climbed. We're gonna start at Everest and then we'll work our way down, right. So like when you walk into a house and do you evaluate that person and go this is how much this person can handle. Right now We'll get to where we need to go, but right now we're gonna do I know you couldn't handle changing your whole house let's focus on the heart of the home, let's focus on the kitchen and where you hang out in the family room.

Speaker 2:

Let's do that first, and then we'll get to A, b and C. And do you lay stuff out like that for someone?

Speaker 1:

We do so. You know, listen, my job, my number one thing I ask and I say when I go to see a client, when we go to see a client, how can I service you? And after collecting all the information that I can to help us prepare for what we need to provide for our clients, is just that, if we need to work in phases and we believe that we can only present so much without overwhelming our clients, yeah, cause you don't want them stuck in the mud.

Speaker 2:

They'll freak out the short circuit. Yeah, 100%.

Speaker 2:

So yeah, I mean, that's how we approach all of our Whenever I walk into a house, All of our jobs, and I'm like this, All of our projects. Yeah, whenever I walk into a house, I see this. I'm like, when we start talking like, well, what do we need to do? And I always say I'm gonna give you my wish list. I said these are the things that I would love. I said I never get my wish. I said, but what are these things can you tackle? And then they'll be like, well, what's the most important thing? And I'm like, well, let's get through these five things. Once we get through these five things, let's get through these five things?

Speaker 1:

Yes, and.

Speaker 2:

I'm always like and I said, and listen, I don't want you to say this weekend, hey, let's just do the house, it ain't gonna happen.

Speaker 1:

It's not gonna happen. That's the other thing.

Speaker 2:

It ain't gonna happen.

Speaker 1:

I really believe there are unrealistic expectations set when it comes to you know, whether it's DIY or home projects, I could think you would walk in and be like these are all the things that we need to do.

Speaker 2:

It's almost a paralysis.

Speaker 1:

Listen, you got ready for work today and you passed judgment on your necklace, your shirt, your shoes, your pants, right Like you they were on my chair. Stop it. That's not helping me.

Speaker 2:

I know what you mean.

Speaker 1:

But you're putting yourself together before you leave the front door and you face your clients and you face your colleagues in your team for work Okay. So if we also have that approach to our lifestyle, we need to apply that to our interiors too.

Speaker 2:

Yeah.

Speaker 1:

It's just as important.

Speaker 2:

I mean, I know I will walk downstairs to the basement and it'll be a shit storm and I will literally freeze up Like I'm, like, you're just like-.

Speaker 1:

Yeah, because where's the?

Speaker 2:

rhythm, there's no order. Yeah, the rhythm. There's no rhythm, there's no rhythm.

Speaker 1:

And then where's the connectivity to your space? You went downstairs for a reason. There was a purpose for that, but once you saw all the clutter, or I turn around and go back upstairs.

Speaker 2:

I'm like I'm not comfortable down here. I don't wanna sit here. You see, I don't think people realize this.

Speaker 1:

So it's so I know I get it. And that's why I believe our approach to design is so valuable to the consumer, because if it's just pretty, it doesn't.

Speaker 2:

It serves no purpose.

Speaker 1:

And you know what?

Speaker 2:

You're not gonna keep it pretty because it's like hey, I don't need it to be this way, it's not doing anything.

Speaker 1:

Well, yeah, I mean, if it's just pretty, it's not gonna function.

Speaker 2:

Yeah, I agree with you 100%.

Speaker 1:

So yeah, what are some of?

Speaker 2:

these tasks Like when you go in and you organize. You get the rhythm, you get functionality, you put the form, the function together. You've got everything settled. What are some of the tasks that you do? Do you tell people hey, when you do this, I want you to do this If you take a book out from this area, do you go into that depth with people and be like this is what you need to do to keep this space fantastic and working for you?

Speaker 1:

So I think that comes with ease by really honing in on what our clients need. So it's our job to not only find the style and aesthetic of our clients, but it's also to dig deeper and go into the mind and say, okay, this family functions like this in this space. So we need to use X, Y, Z in our design plan to make sure that there's fluidity between this entire space. And again it goes back to helping our clients create new habits that in turn, don't become a chore anymore. It just becomes a part of their daily routine.

Speaker 2:

And when you say habits, are you talking about picking up? Give me an example of when you talk to somebody about a habit, Like that's something. You can recall that I sat down with this client.

Speaker 1:

Yeah, so I have-.

Speaker 2:

We don't need to know their situation. Oh no, no, but what you said, but the habit of picking up after yourself. Yeah.

Speaker 1:

So we get that a lot within our client relations and meeting our client needs. They reach us and they say you know what? We need some style in this space, but we also need function. We don't have a mudroom, we have no place to put our kids' backpacks, we don't have anywhere to hang our jackets and our coats, our seasonal belongings. So I have to come in with a very methodical approach because I have to make sure that I provide order and structure, not only within what I'm presenting to the client, but I have to perform that structure and order for my team and I to make sure what we continue to do day in and day out for our clients is working right, because I can go back and make sure okay, this approach to this client really worked. This is the order we took. We took. This was a methodical approach and you can kind of go back and see what works for our clients and what doesn't. Does that answer your question?

Speaker 2:

Yeah, and then I would say you know, like for someone because it's mostly a lot of people in the real estate world, I think a lot of times people are like I don't like my space, I need this or I need this. Maybe they don't have to move, Maybe they just call someone like you and say this is what I'm looking for my space to provide. I need a seasoned eye, I need an expert to come in and say hey, listen, we can do that with three or four different changes.

Speaker 1:

And I couldn't agree with you more. It's really bringing a professional, seasoned eye in. I'm gonna take the words out of your mouth and reevaluating the space that you have.

Speaker 2:

Yeah, it may work.

Speaker 1:

I mean, oh, and it's worked so many times with our clients. You know, there's times where I've had clients call me and say, sinead, we heard from a friend of a friend that we can bring you with us as we're searching for our new home, and I think that is such a valuable tool to have with someone who's a potential homeowner, because sometimes you can't see the force through the trees.

Speaker 2:

No, people's spatial recognition is like just like a toddler. I mean, I always say when people are like well, how do you become a good salesman? I go sell to a three-year-old. Oh my gosh, that's hysterical Well listen, it's true, if that works for you.

Speaker 1:

That's amazing, it's a truth, but it really it's so true in that if you have someone skilled who comes in and you are an objective person helping your clients see a vision that they never would have grasped, never would have thought of applying to a certain space, I mean you can't get any better than that.

Speaker 2:

No, I mean, that's what we're supposed to do. Not everyone can do it, but you're supposed to be able to go in and say this, this or this.

Speaker 1:

Oh sure.

Speaker 2:

And on the sell end, be like hey, you could do this, this or this. Well, this space doesn't work for us, so what are you looking for?

Speaker 1:

A lot of times I'll have clients who just buy a new home and they'll call us into the space and say you know what, sineme? I want you to look at this picture. I'm going to send you a picture of what the previous homeowners did and how they designed this space. You cannot start on a slate like that. They lived a completely different lifestyle. You cannot compare the lifestyle that you are going to live in your home to what was in the past. It doesn't apply to you, yeah they live in the past.

Speaker 1:

I think that's another misconception too. I think a huge space planning and furniture layouts. It's like plug and play. Oh, they had an L-shaped sectional in this corner and then a coffee table right there. Guess what? That's what I'm doing, but then you're setting yourself up for failure with rhythm and form and function, because you don't know if that's what's going to work for you.

Speaker 2:

How many times do you walk in talking about that? How many times do you walk in and see that disorganization and then meet everyone and see that disorganization running through everyone that lives in that house?

Speaker 1:

What you're saying in regards to someone truly living in an organized form.

Speaker 2:

Like when I go into a house and it's lack of a better word a shit show. Nine out of 10 times. I'll even go more 99 out of 100. The people that are underneath that roof are a shit show.

Speaker 1:

Oh, ok, I see what you're saying.

Speaker 2:

And then do you see a transformation. I think it's one and the same, like when you transform that house and get that house in order, do you go back and see a different personality running throughout the house.

Speaker 1:

I think you would. I love that you're asking that. Well, that's because I think it's huge.

Speaker 2:

I think it's everything you're talking about.

Speaker 1:

It's connection building, it's the rhythm. And it's the rhythm and it's also kind of segueing and it's the relationship you build with your client in regards to coming back. Well, we'll talk about that later.

Speaker 2:

Forget about how they think about you. They love you, period. Oh, no, we're talking about how they think, about how they react to each other.

Speaker 1:

Listen. If they want to make a positive impact inside of their home and have no clutter, they want to be more productive within their life. They have to stick with the plan that we set in place and 10 out of 10, when we go back and we revisit our clients, they are still following those tools that we set in place to help them live without clutter.

Speaker 2:

And the family's got to be doing better too. Period, it's all together.

Speaker 1:

I mean, listen, it's a collaborative. How can I put it into words? It's collaborative. That's exactly what it is, with an exclamation point If, like I said, we can provide what the client needs and fulfill their entire checklist, we're crossing our T's, dot in our I's, giving them everything they need. But they need to hold up their end of the bargain. They have to follow through with all of the components and the elements and the furniture here and the furniture there.

Speaker 2:

I mean, you can listen to every greatest organizer, listen to every greatest sales rep, listen to every greatest athlete, and they can tell you the secret to life. Successful people have the secret to life. Being organized as one of them, they have the secret to life. But if you just sit there and listen to it and go home and don't do any of it, none's going to change.

Speaker 1:

Yeah, if you don't apply those new habits into your life, yeah, then your routine is going to fall flat. You're not going to elevate your lifestyle, you just won't.

Speaker 2:

Yeah, I completely concur with you. Give us a. Let's see. Have you ever walked into a house and said this is just too much?

Speaker 1:

In regards to what?

Speaker 2:

The whole shebang. Like can you walk into a place and be like what they want? I can't provide. They're looking for a quick fix. I know they're not going to do.

Speaker 1:

X, y and Z. A quick fix is not our client.

Speaker 2:

Yeah, so I'm saying you walk in and be like, and then do you say to them, would someone's like I want this, this, this, this, this, but this is what I do, this is what I want to do? And then, when you go into, like, well, if you're going to do this, these are the things that do go right off the bat. This is what you need to do, and we're going to create habits that are going to create a better home for you, for your family, for yourself, and then they're just like, well, that's not what I'm looking for.

Speaker 1:

Yeah, listen, time is money. Yeah, and you know this yeah.

Speaker 1:

So when we're in our first meeting with our clients, there is something that comes over you and you really got to follow your gut and your intuition right, because if you're asking all these questions and trying to learn about someone within the first 45 to 60 minutes and that's the only time you have to get as much information as you can to make sure, gosh, you know what is this going to be valuable to our team? Is this project going to provide value to the organized stylist?

Speaker 2:

Yeah.

Speaker 1:

And is it going to provide value to this potential client? And if I know right out the gate it's not, then we don't waste any time and in a very professional manner, you find ways to.

Speaker 2:

There has to be mutual benefit, right, everyone's always like, because you're somewhat in sales, right, you're selling form and function.

Speaker 1:

Oh my gosh yeah.

Speaker 2:

Yeah. So when you go to meet somebody and if you're like, hey, this doesn't work for me either, like I, just I find I'm getting tongue tied. I find it interesting that I feel that people that hire people think that because they're hiring you, it doesn't matter what we think and we benefit. And they couldn't be further from the truth, because we don't have to service you, we don't have to do that. It has to be a mutual respect and it has to be something that both people are interested in doing, because that's the love of it.

Speaker 1:

Yeah, jason, for sure. I mean it goes back to us talking about and using the word collaborative. There are times where we give our clients homework. I mean we can come in and do it all, but some of the all has to be done as a team.

Speaker 2:

Yeah, you can't do everything. You're only there for a couple hours and then you leave and you come back for five, six hours and they got to do stuff in between.

Speaker 1:

Yeah, and then we go back to the office and we're pulling our swatches and the furniture and all that. Yeah, I mean it's days and days of work, but At the end of the day, if we believe we are not bringing value to the organized stylist and we are not bringing value to the potential client, it's not our job.

Speaker 2:

Yeah, I say that to people all the time. When they say certain things to me, I'm like I may not be the man for you.

Speaker 1:

Yeah, and you know what it's okay to do that.

Speaker 2:

No, it's fine. As an entrepreneur, I say it's fine, we're not a fit.

Speaker 1:

Yeah, it's one of the things that, even to this day I mean, I've been an entrepreneur for 15 plus years now and there really needs to be this line of discipline and this line of knowing your value.

Speaker 2:

Oh, you took the words out of my mouth. People don't value themselves. That's what it is.

Speaker 1:

And it being okay to set boundaries, yeah, and it's okay to say no.

Speaker 2:

It's really tough to tell people that just get start that. But I say, man, if you could just say no and value yourself, the amount of work that you're doing that's actually going to bring benefit to you is going to you know 2X.

Speaker 1:

Oh, I could not agree with you more.

Speaker 2:

Because you're working on people that want to work with you.

Speaker 1:

And you're paving the way for the demographic that. I mean it truly. It's leading you to your demographic.

Speaker 2:

It's leading you, to your people, to your referrals. Yeah, for sure. Yeah, I mean, I find that you're creating that path.

Speaker 2:

That takes a while, though. I mean you've been doing this 15 years. Like when did you, when did you figure out that? That I need because it's a tough lesson I need to value what I do and who I. What I need to value what I do and who I am, and people that I feel are not value that. I have to get rid of them, because sometimes I had to talk with Blake actually his, I don't know I hate saying people's bosses, but the guy that owns Drone Hub and we did a podcast and I'm like man, the minute I started firing people, I became successful, isn't?

Speaker 2:

that something Like and I don't mean people that work for me, clients. Yeah, because all that negative energy.

Speaker 1:

Well, you were getting rid of the weight.

Speaker 2:

Yeah, Because it's like that negative energy man.

Speaker 1:

Yeah, it holds you down and it doesn't propel you to be the best.

Speaker 2:

And I think that's. I think that's the difference between someone that got to where you got and like to the beginning, right, like an entrepreneur. When they're successful, they realize how valuable they are and they're okay saying hey, listen, if you don't respect me, you know. If you don't respect me, why did you call me? Do it yourself.

Speaker 1:

Oh, I couldn't agree with you more.

Speaker 2:

Yeah, it's like then don't, then don't bother me. That stuff like irritates the hell out of me.

Speaker 1:

I know it irritates me too, but I think, as an entrepreneur, you have to be, you have to believe. If you don't believe in yourself, then I really don't know where your level of success is going to come from. And after that belief comes the passion and the determination to really just put everything into it and to strive your best. And you have to build a team. You cannot be successful on your own.

Speaker 2:

Yeah.

Speaker 1:

You have to believe that you have to have people around you who support your philosophy, who support your approach to business, your course, your values, your morals. I really do.

Speaker 2:

Yeah, I don't understand how people do stuff on their own. It's a lonely place as an entrepreneur, it is, it is.

Speaker 1:

And you know what? There's times where I've been there. In the beginning, you know, of my fashion career, I opened up the boutique all by myself, and I was like what I was in between a thousand square foot, all these four walls looking at me, and I'm like what am I doing? I can't do this by myself. I'm working till midnight. I'm exhausted, I'm not sitting, any boundaries, any limits. How am I supposed to grow from this? And there's times, as an entrepreneur, I really believe you have to put yourself in these really tough situations where you have no choice but to make an immediate decision, and that forces you to make the right one. Because sometimes for me, if I have this time and I'm sitting at my desk and I'm like, okay, all right, senem, you got three proposals out, three contracts, and how am I going to close the next sale? Instead of thinking of what you're going to do, you just do, and that's my motto.

Speaker 2:

Man Well, I have two. Yeah, paralysis by analysis yeah.

Speaker 1:

And my other one is keep your head in your own game. Okay, expand on that.

Speaker 1:

Listen there are several Like stay in your lane, or Keep my head in my own game, meaning do your research and know what's going on in your industry, in your line of work and what other people in your trade are doing. But you have to be so strong that you will not let get, you will not allow that noise of what's around you while you're conducting that research to get in your head, because the moment you do that well you know what. Let me speak for myself.

Speaker 2:

So basically not getting jealous.

Speaker 1:

No, no, it's not.

Speaker 2:

Because you're looking at everyone else.

Speaker 1:

No, but it's not. But when I say conducting my research, jason, I'm even looking in regards to you. Know what? I want to be on top of the trends and I want to be on top of the next best thing that I can provide to my clients. So when we put XYZ into someone's home, they're going to have friends and family come over and they're all going to say holy cow, I've never seen a design like this before, and that's how I know I'm going to stand out from the crowd.

Speaker 2:

OK, you're being true to yourself.

Speaker 1:

Sure.

Speaker 2:

Yeah.

Speaker 1:

Yeah, you could call it that too, but there's so much to who you are, to your like.

Speaker 2:

I think to be an individual, you have to be true to yourself, right Like so? Like I look at top real estate agents and what they're doing, you know I don't envy it. I say, this is what he's doing, this is what I'm doing. I take little bits from here and there, but I'm always putting my own. You're putting your synem spin on what everyone else is doing and that's who you are and that's what sets you apart as an individual.

Speaker 1:

Yeah, and you know what I really believe all my life, you know well. I mean, we're human. We look at what's going on around us and there's times we want to take those little bits and pieces of what's around us and incorporate that into what we are right. And with so much noise around us, it's so easy for us to do that. So you really just have to keep reminding yourself and staying focused and keeping your head in your own game that you're going to be your own leader. You're going to be your own boss. You're not going to follow what everyone else is doing. You're going to take all those little bits and pieces of what you've conducted in your research and what you're seeing is going on out there, and you're going to transform that into what is yours and make it yours. Does that make sense?

Speaker 2:

It totally makes sense. Okay, my silence is falling and it still goes off.

Speaker 1:

Oh gosh, thanks a lot, jason. That's so unprofessional, yes.

Speaker 2:

So, to expand on that research you're talking about, what are some things that you're seeing, now that you say, hey, this is like, what are trends that you see now? Like people, what are people like?

Speaker 1:

You don't see that's a great question.

Speaker 2:

I had one person say it, like we had somebody on an interior designer and she's like, oh my gosh, it's all I get asked for now are sex rooms. So we're not going to get into that.

Speaker 1:

Yeah, we're not going to take your.

Speaker 2:

So because I've done more sex rooms this year.

Speaker 1:

We're going to keep this PG yeah.

Speaker 2:

So, but what are trends that you see? And I would think, like everybody wants a mudroom right or some sort of. You know, people are multiplying by the dozen now, so like everyone wants, and there's all these sports and there's this, this here and this here. So what are things that you're seeing?

Speaker 1:

Well, listen, the trend is different for every client, every consumer right, and the trend changes from every property, every project. But to piggyback on what you brought up in regards to the mudroom for families, I believe that is the most, one of the most important spaces in the house, and you again what we were talking about in the beginning the creating the habits and the routines, the mudrooms. But in regards to trends, listen. Benchman Moore just released their color of the year for 2024 and it's this shade of blue and I strongly dislike it.

Speaker 2:

But just because I dislike, what kind of blue is it? Is it dark or is it a light blue? You?

Speaker 1:

know it's a moody, it's a moody blue. I would say it's a mid-tone.

Speaker 2:

Okay, that's dark, it's sophisticated, it's eclectic. Okay.

Speaker 1:

The name slipped my mind right now, but they just released it yesterday and I was thinking of the projects that we have coming up, our current projects, and I'm just like I gotta get this blue in there.

Speaker 1:

I'm like my gosh, how am I gonna incorporate the new color of 2024 into a property? But at the end of the day, though, jason, something that's so important to us, our approach to fulfilling people's needs is, I mean, yeah, a lot of it is coming up with our own ideas and our own styles and hoping that our clients love what we selected. Right, I'm kind of getting off the question, but yeah, I mean, I love moody spaces, and when I say moody spaces, they can either be neutral, meaning a really light color, and you can go to the total other end of the spectrum and create a moody vibe with a really dark room, whether we paint it high gloss, or whether we paint just the ceiling of dark color, whether the walls are a dark color and we leave it semi gloss or matte.

Speaker 2:

I mean, really, they're the hardest houses to sell.

Speaker 1:

Oh, I believe it.

Speaker 2:

What? The ones with the moody houses? Oh really, oh my God, they're so personal. No With thing my clients love it and they're going to be in there for a while. They're very cool.

Speaker 1:

They're so cool.

Speaker 2:

But it's super personal.

Speaker 1:

But listen again. It's honing in on you and you have to be sophisticated to understand a moody house. You do. I could agree with you more.

Speaker 2:

And 3% of the world is sophisticated, and 97% of them are three year olds.

Speaker 1:

Oh my gosh.

Speaker 2:

It's the truth. You know another trend you work for the public.

Speaker 1:

Another trend that I love, that we incorporate in almost all of our projects, is layering lighting.

Speaker 2:

OK, what's layering lighting?

Speaker 1:

Different lighting sources throughout one single space.

Speaker 2:

So like lamps, and you mean that yeah.

Speaker 1:

So we can have a beautiful. We can have a beautiful fixture in the ceiling and then let's say there's recess lighting and we're going to pop those cans out and we're going to elevate the lighting with like a single light flush mount. So there's more dimension in depth that is so like out of the ceiling.

Speaker 2:

So instead of having four lights, you'll have the fixture and then just one.

Speaker 1:

No, so basically you'll have the chandelier in the middle of the ceiling. But then let's say you have four recess lights, one in each corner of the room. You're going to pop out those cans and you'll use a single light flush mount, so like a single bulb will be coming out of their junction box.

Speaker 2:

Just like how you have here yeah, ok, ok, I just love that. So you're layering what lighting you have multiple. Are these other three out or they all have?

Speaker 1:

No, they all have. Ok, ok, ok, ok, ok, ok, ok, ok. And then. And then you bring in a floor lamp and you put it in one corner of the room and then you have the buffet or a console table on the other opposite end of the room and we're going to put table lamps on there. There's different lighting sources that are creating those layers in the different moods. Oh, I just, I love working with lighting and I think it's overlooked in a lot of designs.

Speaker 2:

Oh my Lord, that sounds like really tough to know which switch goes where. Oh no, that's why I know no, no, we sit by everything.

Speaker 1:

Of course, I got a guy.

Speaker 2:

A guide.

Speaker 1:

Oh, a guy, yeah, yeah. And then during installation day I walk around the home and tell you where everything's at, and then it's that.

Speaker 2:

So funny that you say that because our office has those crazy flush mounts. Then we have the big gold things.

Speaker 1:

You have your chandelier and then there is three or four different lights. You do have layer lighting in here. Yeah, it is cool, I'm digging it, and that's one of the first things I said when I looked at it.

Speaker 2:

But you know, what's interesting is like that's getting back to like the start. That makes me feel pleasant when I'm here, and I don't even know why it makes me feel pleasant. And I think people don't understand that their mood in their house, when it's a shitstorm, is going to be bad because it's a shitstorm in their house. Yeah, like there's a lot of things that people don't realize. Like I always say, you know, like I feel like you feel like a warmth or you feel like satisfied, and you don't know why. Sometimes it's because your house is in order.

Speaker 1:

Exactly. I mean, there's studies that are conducted, yeah, yeah, you see that.

Speaker 2:

You know like, and I think that that's the thing that people and I think when I was reading what you wrote last night and thinking about other people that have been on the podcast, I think that it's tough to get your act together if it's not all together, if you're in a.

Speaker 1:

If you're not, I believe that.

Speaker 2:

If you're in a house for eight hours a day and it is disruptive and it's chaotic, and I'm not talking about kids running around and punching you, which is another thing.

Speaker 1:

That's my house. Yeah, that's another topic. Yeah.

Speaker 2:

It's it. But, like I think, if your house is not in order, how do you have your work life in order? How do you have your marriage in order or with your partner in order? When everything is chaotic, it just does not work. You cannot be successful if you don't have order.

Speaker 1:

I don't care Well you can be, it can move forward, but it may not be in the best way possible.

Speaker 2:

So that's yeah, that's what I was thinking about In a very unhealthy way. Before. I was also thinking this morning when I was thinking about talking to you. There's a difference between being successful, like people a lot of times think. Successful is wealth and it's not. They're two different things.

Speaker 1:

I could not agree with you Wealth is cash, right it is.

Speaker 2:

So you could be wealthy and not successful, because you could have inherited $30 billion. You're wealthy, you ain't successful. You probably can't even pick your nose right? So that's two different things.

Speaker 1:

Two totally different categories.

Speaker 2:

And you could be. Let's say, you could be a real estate agent, you could be an interior designer and you could make $500,000, $1,200,000. And you're a complete disaster in your job, in your house, everywhere. You're not successful, you're not successful, and you know what the problem is. You know, what's crazy Is that you think you're successful because you make $500,000 or a million, but if you had order, you'd probably make $5 million or $6 million. So your level of success is hampered. You may think you are, but you're not If you don't have order.

Speaker 2:

You're not successful.

Speaker 1:

I know it's not measured by wealth.

Speaker 2:

No, and I'm really happy that you could have all. Yeah, you could have all.

Speaker 1:

I'm really happy to hear you say that.

Speaker 2:

Well, I say it to my kids all the time with schooling I'm like you know, like I say it to my kids all the time and I've said it on podcast before If you're a B student and you get Bs, I'm so happy for you. If you're an A student and you get Bs, you're failing and it's not putting added pressure. You're just not being successful. There's something you're not doing. You do not have tasks right. You have a like I bought Will a binder right Everything down in that binder you need to have some executive functioning.

Speaker 1:

for Christ's sake, set up some order and structure.

Speaker 2:

And that's order. Executive function is just order. Everything runs from it.

Speaker 1:

I could not agree with you more.

Speaker 2:

Yeah 100%.

Speaker 1:

I mean, listen, jason you're speaking to. I already told you that I'm a very methodical person.

Speaker 2:

Yeah, maybe your house You're speaking to. It's for Steve.

Speaker 1:

And you're talking to a woman who, when she checks out at the grocery store, when I put the food on the belt, I'm categorizing the food. I like.

Speaker 2:

That may be unhealthy. That may be unhealthy?

Speaker 1:

No, it's not unhealthy.

Speaker 2:

No, I'm joking.

Speaker 1:

No, no, don't you start poking fun. But I said this earlier if we all flip the switch and we in certain, in certain life situations, start performing certain things in our lifestyle in a methodical way, your life will completely change for the better, because it's order, it's structure. But, yeah, you can pull. You know what?

Speaker 2:

You get so much more done.

Speaker 1:

You do Because you're you save time. It's a time saving tool to apply to your life. Yeah.

Speaker 2:

You're not spending 10 hours looking for a pen. Yeah, that's like a really stupid example, but it's like you have organization.

Speaker 1:

Yeah, I mean, listen, you can make fun of me all you want. I'm putting the food on the belt, dried good cans, good produce. And I will even try to make a connection with the bagger and say, oh, listen, you know what, If you can keep my stuff organized, you know if you can put the cans with the cans?

Speaker 2:

Well, when you get home, you just save 10 minutes. There you go. You're going to do something else that you've never been able to do.

Speaker 1:

So if we can start applying this methodical approach to our lifestyle, it completely opens your eyes and changes everything. It literally saves you time in your life. It saves you stress.

Speaker 2:

The stress, the stress I'm telling you people. You know you have your, your husband works, you're have a thriving business and you have two kids. People are going to come with you and say how do you guys do it? And you know what you're going to say I order.

Speaker 1:

That's all I say.

Speaker 2:

That's it. That's what I say to people. People say all the time how do you do this, how do you do it? I'm like dude, I don't waste minutes.

Speaker 1:

You, just you, just well, and, like I said earlier, you just do you just do so.

Speaker 2:

I don't do the grocery thing, but, like when I drive I'll know what time it is. You don't do the grocery thing, I don't, I don't.

Speaker 1:

Well, you do Instacart, no, no, no, I mean I don't.

Speaker 2:

No, I we go, I I buy groceries but I don't split them up. But I do like that idea. Okay, but like, when I drive I have certain I know every single street, how long I'm going to stop and I know by the time, by the hours where I need to be on what street at those hours. I won't take the street. This like how you do your dry goods. I do a driving because I want to save moments. I just never. Nikki thinks it's a little bizarre, but I never. What?

Speaker 1:

Just like what you're explaining to me now.

Speaker 2:

Like what Waste If I have 30 minutes. Let's say I want to do something, right, like this is what we're talking about. Like I want to do something and I've got an hour and I have five things I need to do, I won't do the thing that takes me 45 minutes, because then I've burnt 15 minutes at that time.

Speaker 1:

I'll do your prioritizing.

Speaker 2:

I do four things that are 2020, 2020, so that I know that I've gotten the most out of that hour. Yeah, because you can't waste time and people think that's psychotic. It's not. It's not. It makes my life and you know what it does. It allows me to crack a beer at eight o'clock In my show. That's what it does, and you can't do that if you're all over the place.

Speaker 1:

Well, see you're, you're somewhat methodical.

Speaker 2:

So I'm just dude, I'm crazy. Yeah, I eat the same breakfast every day.

Speaker 1:

Oh, every day.

Speaker 2:

Every day oh okay, me every day, will every day Okay. James is starting to get there, but now I've got these three minions, so and I do that so I can get the hell out of the house. I know I give nobody choices Nikki's like oh, I'll make five breakfasts.

Speaker 1:

Oh, no, no, no, no, she's been gone for too much time. She's been gone for two days.

Speaker 2:

I had the three kids yesterday, the first day. I nearly freaked out. I go everyone, just this is what we're doing.

Speaker 1:

No, because that simplifies life. Yeah, yeah, the whole. I know, but it's so hard, right? You want to please everyone? Oh, I know quite a lot about that.

Speaker 2:

We're oh savage when it comes to seven-year-old, you're a people-pleaser. Oh yeah, people, yeah, my kids.

Speaker 1:

No, your minions are people. No, but it's, yeah, it's, it's crazy. The entrepreneurial journey is is wild.

Speaker 2:

Where do you see yourself in? I mean obviously expanding your business, but where do you see yourself Like, as you've morphed into this thing, right into this nucleus of all these things you've learned? Where do you see yourself in five years? You're learning all. You're bringing data in right. You're like a computer. You're bringing all this stuff in, doing new experiences. What is the next thing for you? It could be just expanding the business. It could be. I want to bring this aspect into the business.

Speaker 1:

And, as an entrepreneur, goal setting is so important, right? Yeah, like you, you want to meet that end goal. Yeah, and you also want to give yourself a deadline.

Speaker 2:

And you also want to develop as, like, like, as an entrepreneur, you always, when you get to a certain point, you're like what else can I do? Can I add this? Like? For me it's like all right, I want to start developing houses, I want to start building, I want to start doing this, I want to start doing this, yeah. Like you constantly want to take what you've learned and go there. What do you think there is for you? So? And you may not be there in?

Speaker 1:

your head.

Speaker 2:

No, I'm there in my head.

Speaker 1:

So within the next two to four years, I want to see the organized stylist working with the developer, okay, and I want to be side by side with the developer, with the homeowner designing every square inch of their home. Yeah, not coming in after the house is done. No.

Speaker 2:

Before.

Speaker 1:

I want to be there consecutively, simultaneously working with the developer on where we're going to put the junction boxes, where we're going to put the sinks, where the faucets are going to go, all those little details. The organized stylist is going to be a part of that Do you know, safiya has her masters in that. Oh really.

Speaker 2:

Yeah, spatial design.

Speaker 1:

Oh, I love that yeah.

Speaker 2:

That's how she got involved in real estate.

Speaker 1:

Oh, really, yeah, oh, I didn't know that.

Speaker 2:

Her friend was a developer and she walked into one of her places. She's like this plug shouldn't be here. This should be here. That doesn't belong there. Think about this, this, this, this, this this. And then he was like, well, why don't you sell these? And she's like, okay, I'll set an open house. And she's like I made more money in one weekend than I ever made in a year.

Speaker 1:

Wow, that's incredible.

Speaker 2:

But she has her masters in spatial design. Yeah, there is it. That is what you're just saying right now is so huge, because I'm telling you right now that is the difference between selling a house and not selling a house, and people that don't understand that will be like no, no, I'm like you have it out in the wrong place or this or this, and the whole house is out of function.

Speaker 1:

It's out of order.

Speaker 2:

People just go to the next house.

Speaker 1:

Oh, you really see that. Oh yeah, All the time. Oh okay, no, no. I'm like are you just saying this? No, no.

Speaker 2:

One of my strengths with my developers is that when I don't let anybody build anything until I have the floor plans Like the architectural plans. And I sit all my developers. Let me sit with them, with the architects, because architects have absolutely the worst functionality of anything. They are. An architect is 100% form. They don't care, like they don't see that I'm like, well, where's the dresser going to be? An architect will look at you. Oh, this window looks great. We have all these windows.

Speaker 1:

Really have you experienced that? Oh, yeah, oh.

Speaker 2:

It's like one of my.

Speaker 1:

Yeah, you just you need to call me.

Speaker 2:

That's one of my well that, but I'm good at it.

Speaker 1:

You're good at it too. Don't take my job away from the Jason. I'm not, but I Focus on your sales and bring me in, but I'm not good.

Speaker 2:

I'm good at that because I see how people live, because I constantly bombarded with it, sure, but I'm not good with like I'm okay, but trending finishes and stuff like that. That's a real hard thing for developers. But I will also say that to you there's maybe seven of us in the city that that understand what I understand in terms of, like, the functionality of space. It's, there's not a lot, it's not, it's not a big, it's not a big. And that's all from Sophia, because I literally just sat there and listened to her in meetings.

Speaker 1:

I love it. You were a sponge.

Speaker 2:

That's all. When I was starting, all I did was like, if you're building a development and I'm going to sell it, I'm going to be the first day there's a shovel in the ground. I'm going to ask you seven million questions until the place is sold.

Speaker 1:

First off, you're doing yeah, you're doing your research, my research.

Speaker 2:

So like when someone says why is this here? Well, it's here, because you know. Everyone says why do you do this, why do you do this? And agents are like I'm like well, it's there, because that's where the this is, this is this, this is this, this is this, this is this.

Speaker 1:

You already have the answer to the question.

Speaker 2:

The answer yeah. Everyone always asks I mean you, you become successful like you because you know everything about what you do. And if you don't, people see through it and the confidence that you have by people. When you talk to somebody, people understand and feel confidence. Right, because communication, you could feel it. Oh, communication is 80% nonverbal. I used to read those books all the time.

Speaker 1:

Oh, yeah, it, yeah yeah.

Speaker 2:

Mostly for picking up girls, but Tell my game.

Speaker 1:

Paul, I'm glad that you retain some of what you learned.

Speaker 2:

Yeah, but but the nonverbal and people can tell. And when you're sitting there, when you're talking to somebody another designer or this or that and you hear, you hear the way they're talking, you can be right away. So, yeah, this person doesn't know what the fuck you're doing. I totally agree with you. Yeah.

Speaker 1:

Yeah, 100%.

Speaker 2:

Yeah, and and and people like it gravitate towards that you, you get business from that because they you're an expert. Yeah, I always tell it like people, always like you know how do you do this? This I'm like in your, in your case, in my case. I believe the only way to be successful in real estate is to be hyper local, like you can't just go everywhere and in in design.

Speaker 1:

You have to be hyper local to your brand, to who you are. I couldn't agree with you more yeah.

Speaker 2:

You can't conform to. Oh, this is I can do this or I can do. You know, there's great people that do modern, there's great people that do this, there's great people that do that. You just become the best at what you do, yep, and people will gravitate to your style and those are the people that you're going to want, and then that's that referral trail, yep.

Speaker 1:

I couldn't agree with you more. I'm not going to trade who.

Speaker 2:

I'm not going to change who I am. I'm going to be brutally honest. I'm going to swear I'm going to do this. I wear t-shirts.

Speaker 1:

I'm not a super guy. I cannot believe we did not drop one F mom together. Can you believe that?

Speaker 2:

I know my mom yelled at me a couple of weeks ago for swearing in the podcast. Oh my gosh, really. Yeah, I'm like what did you like the episode she's like? Well, I just heard the swears.

Speaker 1:

Oh gosh. And my mom told me, honey, just please don't use the F word. She's like I don't know. There's times you just, you really swear a lot.

Speaker 2:

Smart people swear it's proven.

Speaker 1:

It is proven, yes, so fuck you. Oh, my Lord All right, let's.

Speaker 2:

Let's anything else that you want to talk. You know what I want to, what I want to say. I want you to give your information to people that are listening to this and want to reach out to you for a consultation or talk to you or figure out if their family is a whack job, because their family room fucking sucks.

Speaker 1:

Oh, my goodness gracious.

Speaker 2:

Yeah, so. So how do they get a hold of you?

Speaker 1:

So you can get a hold of me by visiting theorganicestylistcom.

Speaker 2:

And then your social media handles.

Speaker 1:

And my social media handle is theorganicestylist.

Speaker 2:

Are you on TikTok yet? No, Doing dances by couches?

Speaker 1:

No absolutely not. You will not. No, no, you won't find me doing that, not happening, not considering it. It's not going to happen.

Speaker 2:

I'm going to tell you what about TikTok? The communication on TikTok is so much better than Instagram. Like the conversations I have with realtors all over the nation on TikTok is like it's really, it's really interesting. Like when I say something that is a little bit out there and not the bad way, but like this is why things happening. And then everyone in the trolls I love the trolls.

Speaker 1:

You love the trolls.

Speaker 2:

Love the trolls.

Speaker 1:

Why.

Speaker 2:

Two reasons I love the trolls. First off, I love a good argument. Second reason is they boost your post, so troll away, oh God, because they're commenting.

Speaker 1:

Oh, I got you.

Speaker 2:

So the more comments you get the more it goes out. So, like when I get like 20 or 30 trolls, I don't stop commenting. I'll have discussions. I have discussions this month from something I posted last September. Oh come on, yeah, because I made predictions and I was right. I go to my TikToks in September and I start pinging like hundreds of people. Looks like I was right, you were wrong. Looks like I was right, you were wrong.

Speaker 1:

You're such an instigator.

Speaker 2:

I was right, they were wrong. I just wanted to remind them because they all said to me we'll see next September.

Speaker 1:

And I go, we'll fucking see. Oh my gosh, oh my gosh, that's too funny yeah.

Speaker 2:

Anyways, all right, I want to thank Sonam. We had a great time. I truly, truly believe, and call me psychotic If you don't have order, you may think you're successful, but you probably could be so much more successful. If you have tasks, you have order, you have a rhythm in your life. I love the word rhythm. When I read that last night I was like that's it, that's the perfect word.

Speaker 1:

Yeah.

Speaker 2:

And just like a great song.

Speaker 1:

Yeah.

Speaker 2:

Everything's got to work together.

Speaker 1:

Yeah, and it repeats itself.

Speaker 2:

Yeah, and your house is where you're spending most of your time. If it's not in order, I'm telling you as two people who've walked thousands of homes and seen the families that are underneath those roofs if you don't have order around you, you will not have order in your life, and I will go to the grave saying that. And Sonam, that's what she does she brings order to your house. I love it. I loved the little thing that you sent me.

Speaker 1:

Oh, thanks so much, Jake.

Speaker 2:

Don't forget to follow us. We're on YouTube, spotify, apple. Even though I don't subscribe to Apple products, I know most of the world does. I had a four-day terrible Apple experience. It's OK, I need to put my hand back in the fire.

Speaker 1:

OK, tell me about it when we're done. Yeah.

Speaker 2:

It's the worst product, but anyways, thank you so much for listening and we'll see you guys in a couple of weeks. This is dropping. We have episode 12, which is a young woman who's become a fantastic flipper and rehabber. It's very funny. It's dropping Monday and then in two weeks you will hear this again and you can listen to it over and over again. Thank you so much, bye.

Speaker 1:

Thanks so much, bye.

The Importance of Organizational Spaces
The Importance of Home Organization
Transforming Spaces
Value & Boundaries in Entrepreneurship
The Importance of Order and Structure
Importance of Goal Setting for Entrepreneurs
Apple's Terrible Product Experience